EmployeeFeatureWednesday: Joyson Cherian

(If you like this blog, please share it. Thanks!) Joyson Cherian is a vice president at W2 Communications who brings a diverse communications background to our high-tech PR firm, with more than 10 years of experience developing strategic communications programs for clients in segments such as IT security, mobility, open source technology, enterprise software and […]

EmployeeFeatureFriday: Christine Blake

(If you liked this blog, please share it. Thanks!) An account supervisor for W2 Communications, Christine is a detail-oriented and results-driven communication professional who builds public relations campaigns for technology organizations of all sizes, including cybersecurity, telecommunications and transportation companies. By taking a strategic, news-driven approach, Christine fosters relationships with key industry influencers and media […]

Networking like a Pro: Three Ways to Build Better Media Relationships

(If you liked this blog, please share it. Thanks!) What does networking really mean, in today’s technology oriented-world? The old days of the Rolodex are gone, so effective networking requires an understanding of the latest tools at our disposal – especially social media platforms. We recently attended the Public Relations Society of America’s National Capital […]

3 Tips to Ensure Conference Success

(If you like this blog, please share it. Thanks!) Industry conferences and events play a critical role in any public relations strategy. At our high-tech PR agency, our clients attend a variety of trade shows throughout the year, from RSA to Black Hat to the Gartner Security & Risk Management Summit. After more than a […]

“Pin” Your Way to Customer Engagement

(If you like this blog, please share it. Thanks!) Most organizations recognize the value of establishing a presence on at least one social-media platform today for marketing purposes. However, sites such as Pinterest and Instagram remain somewhat of a mystery. They’re occasionally dismissed as the domain of teens and other social-media junkies. But it would be a […]

4 Great Ways to “Meet the Press”

(If you like this blog, please share it. Thanks!) At our high tech PR firm, we’re constantly discussing and evaluating best practices for reaching out to members of the media. And because we’re so connected here, we’re able to help stage popular Northern Virginia Technology Council (NVTC) events such as “Meet the Press.” After all, […]

Inside Baseball: How IT Transforms How Reporters Work

(If you like this blog, please share it. Thanks!) We get all kinds of interesting visitors here at our high-tech PR firm. Some of them, in fact, are journalists who have – on the surface – little to do with IT. But that would be a misimpression. Because if you’re a working reporter, the latest in […]

Why Twitter is a ‘Must Attend’ Party

(If you like this blog, please share it. Thanks!) With 250 million unique visitors a month, Twitter has emerged as the second largest social media site (Facebook is ranked #1, with 750 million unique visitors). Yet, when it comes to integrating Twitter into an organization’s marketing plan, there’s often resistance and even skepticism. “What are […]

How to Get the Most from Social Media

(If you like this blog, please share it. Thanks!) Organizations are still struggling with social media: They realize it’s great for customer connectivity/response and brand recognition/loyalty. But they face difficulties in establishing effective policies and procedures that ensure that employees are sending the right messages out there. For evidence, look no further than the world […]

How to Direct a Viral Video

(If you like this blog, please share it. Thanks!) The challenge: Produce a video for an American Airlines called “Flights.Camera.Action.” Dazzle the judges with creativity and comic genius. Oh, and do it within two weeks. The prize: 80 free roundtrip tickets. Wait. Was that “free” roundtrip tickets? Count us in. This is why I love […]