(If you like this blog, please share it. Thanks!) Joyson Cherian is a vice president at W2 Communications who brings a diverse communications background to our high-tech PR firm, with more than 10 years of experience developing strategic communications programs for clients in segments such as IT security, mobility, open source technology, enterprise software […]
EmployeeFeatureFriday: Christine Blake
(If you liked this blog, please share it. Thanks!) An account supervisor for W2 Communications, Christine is a detail-oriented and results-driven communication professional who builds public relations campaigns for technology organizations of all sizes, including cybersecurity, telecommunications and transportation companies. By taking a strategic, news-driven approach, Christine fosters relationships with key industry influencers and media […]
3 Tips to Ensure Conference Success
(If you like this blog, please share it. Thanks!) Industry conferences and events play a critical role in any public relations strategy. At our high-tech PR agency, our clients attend a variety of trade shows throughout the year, from RSA to Black Hat to the Gartner Security & Risk Management Summit. After more than a […]
How PR Pros Should Engage Reporters
(If you like this blog, please share it. Thanks!) In my early years of journalism, I once worked for an editor who wanted to get rid of every chair in the office. Why? Because, in doing so, he’d force his reporters to go out and conduct in-person interviews. He never actually removed the chairs. But […]
A “Novel” Approach to Media Strategies
(If you like this blog, please share it. Thanks!) It’s not every day that we get a highly influential technology journalist and a published crime novelist in our offices. Then again, there’s always something cool and interesting going on at W2 Communications – officially recognized as a great place to work in the region – […]
Five Minutes With … Rufus Manning on SEO
(If you like this podcast, please share it. Thanks!) It’s not enough to simply produce good content marketing. There are literally billions of online searches conducted every day. If your company is producing well-packaged content yet remains behind the curve on search engine optimization (SEO), then it’s very likely to “get lost” out there amid a […]
How to Master Social Media Conversations
(If you liked this blog, please share it. Thanks!) If you want to stay on top of social-media developments – especially with respect to how these sites can contribute value to your bottom line – then you need to dial into the Northern Virginia Technology Council (NVTC). The NVTC’s highly active social-media committee recently hosted […]