UTM Tracking: Get More Out of Your Digital Marketing Efforts

If I were to ask you for your top three digital marketing campaigns through the first quarter of the year, would you be able to provide them?  Do you know which campaigns fell flat? Successful marketers know you need to be able to track and measure your marketing campaigns. If you’re not tracking and assessing […]

Inside the Media Minds of Ericka Chickowski: RSA Edition

On this week’s episode of Inside the Media Minds, we bring you another episode recorded from the RSA Conference 2019, this time with freelance journalist, Ericka Chickowski. Ericka has written for a long list of high visibility technology publications, including Dark Reading, Security Boulevard, TechBeacon and DevOps.com. Most recently, Ericka launched DIGIRUPT.io which focuses on […]

One Year Later: What We’ve Learned from Going Inside the “Media Minds”

When our team at W2 Communications prepared to launch our own podcast a year ago, we weren’t aware of the amount of work it would take. Our host, Senior Account Director Christine Blake, had never done this before, and I was only briefly exposed to audio editing while studying at Virginia Tech. We were both […]

Reflections on Our Early Careers and Tips from the W2 Communications Team for Spring 2019 Graduates

As the class of 2019 prepares for graduation and to begin their careers within the integrated communications field, some of W2 Communications’ most recent graduates reflect on their careers up to this point and share their recommendations. Bailey Weber, Research Coordinator: Throughout my first few months at W2 Communications, I learned that paying attention to […]

In the Age of Opinions, Who Are the Thought Leaders?

You don’t need to be in the media, marketing or public relations to recognize that we’re living in an era of opinions. Beyond dialogues in the political arena, now more than ever, freedom of expression, freedom of opinion and freedom of thought have taken center stage in the “battle of ideas.” Clashing ideologies or opposing […]

Inside the Media Minds of Jeff Stone: RSA Edition

At the RSA Conference 2019, we met up with Jeff Stone, Associate Editor of CyberScoop, to get his perspective on the week’s buzz. According to Jeff, in the tech industry, there is always something to write about and covering this industry is like being part of a “strange developing world,” filled with the thrilling topics […]

RSA Conference Recap: Digital Hygiene and Hard Questions

Looking back at RSA Conference week, I’m sorting through notes on everything I heard and saw in speaking sessions, media and analyst interviews and coffee line chatter at the show. As I noted a couple weeks ago, RSA is big and noisy and our team was among more than 42,500 attendees, 740 speakers and 700 […]

An Emerging Cyber Power – Italy

When most people think of the Bel Paese (the Beautiful Country), food, wine, art and fashion come to mind. It’s time to add something to that list – cybersecurity. On March 7, the Embassy of Italy hosted a large, home country delegation, and a few American counterparts, for a full-day cyber conference to showcase the […]

Inside the Media Mind of Sean Kerner: RSA Edition

Halfway through the 2019 RSA Conference (with its biggest turnout yet!), we were fortunate to meet up with Sean Kerner, Senior Editor of eWEEK and contributor to several leading IT business publications. A lifelong technology devotee, Sean became immersed in the professional tech world in the 90s, leading him to write about his technology interests, […]

RSA Conference: More than Cryptography, Craft Beer and Comedians

Part 2 in a series on what RSA’s mammoth growth means for security industry communicators In my last post, I broke down a few negative perceptions of the RSA Conference that I’m hearing a bit louder this year from media and industry contacts. In general I’m hearing more vocal opinions that the conference is too […]