W2 Communications, CBRE Present First Annual “Cybersecurity Impact Awards” at CYBERTACOS

Last week, W2 Communications and commercial real estate firm CBRE presented the first annual Cybersecurity Impact Awards, recognizing the top local companies for leadership and innovation within the cybersecurity industry, ranging from start-up to large-size companies. As part of CYBERTACOS– a series of networking events created to bring together the local cybersecurity and broader IT […]

Want Good Content? Make Sure It “Checks Out” as Accurate – and Trustworthy

This is the second of a two-part blog series. In a recent blog, I elaborated upon how good fact checking adds value to content marketing. At our integrated marketing agency, we spend considerable time gathering persuasive research details to support our clients’ messages – and getting these details right. Why? Because such steps elevate the […]

Yes! Accuracy – and Integrity – of Content Matters … Here’s Why

This is the first of a two-part blog series. Over the years, I’ve written extensively about the content marketing that our interactive marketing firm produces for clients. In doing so, I’ve stressed the need for superior narrative flow, research, clarity and actionable information in blogs, industry press bylines, case studies, white papers and other forms […]

What I Learned about PR by Working in Newsrooms

Before starting out as a public relations professional, I garnered experience in journalism through my college major and internships at print publications and broadcast stations. With this, I gained knowledge that has made a vital impact in my career. I worked at the Montgomery Sentinel in Montgomery County, Md., as a print and video intern, […]

Sean Sposito: RSA Edition

On this week’s episode of Inside the Media Minds, we bring you another episode recorded from the RSA Conference 2019, this time with Sean Sposito, Senior Analyst of Cybersecurity at Javelin. Sean covers the security end of financial services and spoke with us about the issues surrounding risk based authentication within this realm. Join us […]

UTM Tracking: Get More Out of Your Digital Marketing Efforts

If I were to ask you for your top three digital marketing campaigns through the first quarter of the year, would you be able to provide them?  Do you know which campaigns fell flat? Successful marketers know you need to be able to track and measure your marketing campaigns. If you’re not tracking and assessing […]

Inside the Media Minds of Ericka Chickowski: RSA Edition

On this week’s episode of Inside the Media Minds, we bring you another episode recorded from the RSA Conference 2019, this time with freelance journalist, Ericka Chickowski. Ericka has written for a long list of high visibility technology publications, including Dark Reading, Security Boulevard, TechBeacon and DevOps.com. Most recently, Ericka launched DIGIRUPT.io which focuses on […]

One Year Later: What We’ve Learned from Going Inside the “Media Minds”

When our team at W2 Communications prepared to launch our own podcast a year ago, we weren’t aware of the amount of work it would take. Our host, Senior Account Director Christine Blake, had never done this before, and I was only briefly exposed to audio editing while studying at Virginia Tech. We were both […]

Reflections on Our Early Careers and Tips from the W2 Communications Team for Spring 2019 Graduates

As the class of 2019 prepares for graduation and to begin their careers within the integrated communications field, some of W2 Communications’ most recent graduates reflect on their careers up to this point and share their recommendations. Bailey Weber, Research Coordinator: Throughout my first few months at W2 Communications, I learned that paying attention to […]

In the Age of Opinions, Who Are the Thought Leaders?

You don’t need to be in the media, marketing or public relations to recognize that we’re living in an era of opinions. Beyond dialogues in the political arena, now more than ever, freedom of expression, freedom of opinion and freedom of thought have taken center stage in the “battle of ideas.” Clashing ideologies or opposing […]