Want to Create Effective & Compelling Content? Avoid These Pitfalls

In our previous blog, we talked about the five questions to ask to help ensure that your content serves your audience and your purposes. Now, we want to take a slightly more light-hearted look at some of the common content pitfalls and steps you can take to avoid them. Face it, no one ever enjoyed […]

This Week in Government Tech Media – February 14, 2025

As the government technology media continues to keep tabs on the uncertainty resulting from the flood of executive orders and the activities of the Department of Government Efficiency (DOGE), reporters this week have also turned their attention to the effects of those actions on contractors. Below, we offer a roundup of that news and more. […]

Strengthening Space Cybersecurity: Insights from the Washington Space Business Roundtable

Many thanks to the Washington Space Business Roundtable for hosting a compelling panel discussion offering a current look at space cybersecurity – a combination of two exciting topics that are near and dear to our hearts at W2 Communications. The expert panelists included Erin Miller of Space ISAC, Lauryn Williams with the Office of the Assistant Secretary of […]

This Week in Government Tech Media – February 7, 2025

If you read our post last week, you’ll recall that much of the government technology media coverage was focused on actions by the Trump administration that put a hold on various spending initiatives – creating mass confusion among government workers and contractors. This week, much of the coverage has been in response to shake-ups caused […]

Five Questions to Ensure Effective & Compelling Content

Content is king – the adage has never been truer than in 2025. But in the same vein, not all content is created equal and not all content is right for every audience. As AI encourages more and more ‘authors’ to churn out generic content, the need for creativity and focus has never been more […]

This Week in Government Tech Media – January 31, 2025

Where to start this week? Funding freezes? Pauses on acquisition at the General Services Administration (GSA)? Federal worker buyouts? There was a lot going on and the government tech media covered it all and more. Here’s an overview of trending news: Funding Freeze Confusion The Office of Management and Budget (OMB) stirred things up this […]

Breaking Down Bluesky: Should You or Your Brand Join the Platform?

I first joined Twitter/X when I was in middle school. At the time, it was the “cool” platform to connect with celebrities and share silly musings – albeit, under 140 characters. Nearly 15 years as a consistent user, Twitter set the foundation for my love of social media. But 15+ years is a long time […]

This Week in Government Tech Media – January 24, 2025

It has been a head-spinning week in the nation’s capital, as the second Trump administration has quickly come in and promoted its new agenda. As expected, many of the changes put forward are focused on tech policy. Here’s a roundup of how the government tech media has covered this week’s news: New Direction on AI […]

Unique Research Sets Your Company Apart

Let’s face it. There are a lot of businesses out there making competitively similar claims to a market that is bombarded with thousands of messages every day. In a sea of options, telling unique, insightful and educational stories that reflect real customer concerns helps you stand out and capture audience attention. Bespoke research is an […]

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Inside the Media Mind of Tim Crino, Inc.

On this episode of Inside the Media Minds, our hosts Christine Blake and Madison Farabaugh sit down with Tim Crino, Senior Editor at Inc., to discuss how he helps his team cover, inform and inspire the American entrepreneur.   Tim is a “pinch-hitting” editor at Inc., reviewing news cycles, editing drafts, working directly with writers, prospecting […]