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Inside the Media Mind of Billy Mitchell, Editor-In-Chief of DefenseScoop 

In this exciting episode of Inside the Media Minds, our host Christine Blake was joined by Billy Mitchell, Editor in Chief of the newly launched DefenseScoop.  Billy joined Scoop News Group nine years ago as a DC-based tech writer, “caught the bug” for impactful technology storytelling and has worked his way up to his current […]

An Insider’s Perspective on the Federal Fiscal Year End

As I mentioned in a recent blog, timing is everything when making marketing decisions in the public sector. And in the public sector realm, time itself works a bit differently. While privatized businesses and organizations may operate and plan around a traditional 12-month calendar year (January to December), government agencies are held to a Fiscal […]

Three Key Considerations for Your Next Research Project

Researching your target market is core to any successful B2B marketing and communications program. The only way to break through the pervasive noise is to focus your message on what prospects and customers care about. Nowadays, attention is the most precious commodity. In my years working in the IT sector, I have seen brilliant technologists […]

Developing Captivating Messaging for a Public Sector Audience

Once you find your voice for the public sector’s unique language, it’s time to figure out precisely what to say. Demonstrating a clear understanding of the challenges facing a given agency or organization, where they differentiate themselves in the market and what sets them apart is essential to developing captivating messaging that resonates with the […]

Speaking Public Sector’s Language for Effective Marketing Communications

The unique nature of marketing to public sector agencies and the vendors that support them can be daunting. After all, that audience has its own language, countless acronyms and a calendar all its own. Learning to speak any new language takes time and practice. Taking the time to gain a better understanding of the public […]

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Inside the Media Mind of Lou Covey, Editor for Cyber Protection Magazine

This week on Inside the Media Minds, our host Christine Blake sat down with Lou Covey, Editor at Cyber Protection Magazine to discuss the topics Lou is exploring, takeaways from RSA 2022 and his insights from 50 years in journalism (both freelance and on-staff) and PR.  Lou’s journalism career began when he was 18 years […]

Importance of Visual Aids in Digital Marketing Campaigns

You’ve heard the phrase “a picture is worth a thousand words.” It is well known and largely used because it tends to hold true. An image can depict an entire story without a single word. That is a pretty powerful super power that many companies don’t leverage enough in their digital marketing campaigns. Perhaps most […]

How Tech Companies Achieve Their Content Goals

The 2022 “Technology Content Marketing Benchmarks, Budgets and Trends” report from the Content Marketing Institute (CMI) is packed with revealing findings about the content goals of tech companies. For more than a decade, W2 Communications has committed to delivering the best content services for our high-tech clients, so the report arrives as “must read” material […]

Organic or Paid? How to Create the Ultimate B2B Social Media Strategy

Looking to develop the ultimate social media marketing strategy? Maybe you built an organic social media content calendar or ran a few paid social campaigns – and you’ve seen some success, but aren’t sure what will take your program to the next level. The key to a winning strategy is an orchestrated combination of both, […]

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Inside the Media Mind of Rachel Jewett, Managing Editor for Via Satellite

This week on Inside the Media Minds, our host Christine Blake spoke with Rachel Jewett, Managing Editor for Via Satellite. (Read the transcript here.) Starting her career in 2016 with The Washington Post’s Express newspaper, Rachel trimmed national news articles and human interest pieces into daily bite-sized stories for Metro riders. When Express was, unfortunately, […]