W2 Communications helps establish and elevate some of the most prestigious and visionary brands in the technology industry. Our strategic communication and marketing services raise visibility, strengthen market position and grow interest with the audiences that matter most to you.
A collaborative and consultative approach ensures that your integrated PR and digital marketing programs build awareness, trust and business momentum.
The first step is always aligning to your business goals. From there, we build a unique and defensible messaging platform grounded in stakeholder research, then create compelling public relations, content, digital marketing and social media campaigns to advance your message, increase trust and strengthen your brand.
What We do
Let us set the right PR strategy for you. We’re proud of our strong media relationships, cultivated over decades of working with business, technical, and trade press. We know what angles, topics and technical depth will resonate with each segment, often down to the reporter, and tailor stories accordingly.
Research & Messaging
Don’t guess – know. Even just a little research up front can inform actionable end-to-end communication strategies that best reflect your unique brand value in the context of customer needs. We help you target your message to the audiences that matter most.
Successful communication strategies need to integrate earned, owned, and paid media with creative content and advanced digital capabilities. Acting as your trusted partner in digital strategy and program execution, we comb through the data, discover and develop key insights, provide clarity for cross-channel deployment, and maintain proper functionality to drive measurable engagement.
The old saying still rings true – a picture is worth a thousand words. It also helps to simplify and humanize the technically complex products and services that many companies are selling. Visual storytelling resonates and attracts new audiences, setting the perfect tone for your customer conversation. Whether a well-crafted infographic, interactive experience, engaging video or crisp design, the right creative approach can demonstrate your solution to your customers’ pain points―and improve your SEO and conversion rates.
The right words matter – yet so much business content is full of buzzwords, jargon, hyperbole or too much “me-centric” information. Content needs to resonate with the reader – that means talking about their problems, pain points and issues, not how great your solutions are. Our content experts combine deep subject matter expertise with superior writing and editing skills, crafting the right words to tell your story.
Multimedia production is the complex series of inter-related artistic and technical processes required to bring a creative vision to life. Beginning with a careful analysis of your business goals and intended audience, our producers can help you create high-impact multimedia consistent with your strategic brand initiatives. Digital storytelling, bringing your brand to life.
An informed, consistent, end-to-end marketing strategy is the best approach to conveying your differentiated brand value in the context of customer needs. We offer the unique ability to merge technical expertise with skilled marketing know-how, creating strategies that build authority and credibility, strengthen brand leadership, generate leads and drive business growth. We tie results to business goals, so that you can easily identify and measure the impact of a strategic communications program on your business.
Identify and target your ideal buyers. Creative campaigns attract high-value prospects with the incentives they need to take the next step.