Inside the Media Minds

Go Behind the Headlines with the Journalists Who Shape Them

Welcome to Inside the Media Minds, hosted by the team at W2 Communications. This B2B PR podcast pulls back the curtain on today’s media landscape and brings candid conversations with the most influential media professionals in the industry.

At W2 Communications, we pride ourselves on taking an insightful, tailored and nuanced approach to media relationships – and this podcast does just that. We understand the power of storytelling and use this platform to provide listeners with real time feedback about what makes a story stand out, insight into major news events and tips for smarter storytelling from the journalists themselves.

Take a listen and find out why so many reporters list W2 Communication as one of their most trusted sources.

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Our Latest Episodes

August 11, 2026

Inside the Media Mind of Byron Tau, ProPublica

National Security Investigative Reporter, ProPublica
June 9, 2026

Inside the Media Mind of Joel Witts, Expert Insights

Content Director and Co-founder at Expert Insights
April 14, 2026

Inside the Media Mind of Jessica Lyons, The Register

Cybersecurity Editor, The Register
March 10, 2026

Inside the Media Mind of Matt Kapko, CyberScoop

Reporter, CyberScoop
February 10, 2026

Inside the Media Mind of Kelly Jackson Higgins, Dark Reading

Editor-in-Chief, Dark Reading

Meet Our Hosts

Christine Blake, Host & Executive Producer

Christine is the executive producer and host of the “Inside the Media Minds” podcast, a W2 Communications production that takes listeners inside the mind of a technology reporter. She interviews today’s top reporters to find out everything from their writing rituals to their favorite stories and give you a behind the scenes look at the person behind the byline.

Christine Blake IMM producer

Madison Farabaugh, Co-host

Madison is the co-host of the Inside the Media Minds podcast, where she joins conversations with leading technology and cybersecurity journalists to explore their reporting styles, industry insights, and the stories shaping the tech landscape. She helps uncover what goes on behind the headlines, giving listeners a unique look into the world of tech and cyber media.

Madison Farabaugh, W2 Communications employee