Marketing & PR Resources

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Digital Strategy Checklist

The Digital Strategy Checklist is an actionable framework to help you plan, organize and execute your next initiative. From articulating high-level business objectives to ecosystem assessment to asset audits to metrics and KPIs, this template will help you understand many of the interrelated elements of a comprehensive campaign.


w2 seo content guide

W2 SEO Content Guide

This template helps guide your SEO research in order to establish the direction and strategy for the content being created.


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Social Media Branding Guide

Now more than ever, it’s important to share information in a thoughtful, measured and professional manner. Discover the best practices for organic social with our 2023 Social Media Branding Guide!


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W2 SEO Checklist

This checklist helps establish the minimum standard requirements for on-page SEO.


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Content Audit Template

As part of any SEO plan, you need to perform a content audit to better evaluate how your existing content aligns with your SEO strategy. Our content audit template will help guide the process.


Cyber PR ebook

Guide to the New Cybersecurity Media Environment

Cybersecurity companies are striving to share their expertise in an increasingly crowded and noisy industry. This eBook leverages our 20 years of cybersecurity PR expertise to provide readers with best practices and actionable guidance to navigate the rapidly changing cybersecurity media ecosystem.


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Why Your Digital Marketing Strategy Isn’t Working – And How to Fix It

The role of digital marketing has evolved, it has created new and expanding challenges across organization to maintain innovation and incorporate new technologies. In this white paper, learn more about:
  • Scaling Marketing Innovation Across Business Units
  • Validating the Impact of Digital Marketing
  • Producing Customized Content Based on Customer Data
  • Failure to Integrate Marketing Technologies


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The CISOs Report: Perspectives, Challenges and Plans for 2022 and Beyond

Our 2022 report, based on a survey of more than 400 Chief Information Security Officers (CISOs) around the world, explores how CISOs are navigating a wide range of risks and challenges, especially linked to accelerating utilization of technologies like cloud-based applications; risks related to quickly evolving technologies, compounded by the effects of remote work; the status of Zero Trust implementations; third-party risk challenges; and more!