Hello, world! Do you remember the first time you created a social media account? For many of us, it was in the mid-early 2000s, on a platform like MySpace, or if you were really hip, one of those newfangled platforms called “Twitter” or “Facebook”. Regardless of which platform you signed into, it’s likely you weren’t […]
(If you like this blog, please share it. Thanks!) As a senior vice president at W2 Communications specializing in cybersecurity PR campaigns, Tom Resau brings more than 18 years of experience, including the creation and management of public sector, energy and financial services PR programs for Symantec’s corporate communications team. Throughout his career, he has […]
(If you like this blog, please share it. Thanks!) “Stay crunchy!” … Upwards of 250 cybersecurity professionals and media gathered this week for tacos, drinks and networking at CYBERTACOS, an event founded by W2 Communications and co-hosted with LaunchTech Communications. Held at Don Tito in Arlington, Va., CYBERTACOS kicked off by hosting its first-ever “Meet […]
If I were to sit down in 2012 to write this post, it would read quite differently. We once thought of social media as a place where people connected with friends and family to stay in touch and share common interests. Not long after that, we saw the great awakening of brands flocking to the […]
In PR, we tend to focus granularly on clients to distinguish them from the crowd – “What is your story? Why is it unique and compelling?” We go into “tunnel vision” mode as we immerse ourselves into their offerings, their market and goals. In the process, however, we often lack a peripheral view which can […]
(If you like this blog, please share it. Thanks!) So it’s the Monday after the first weekend of the NCAA tournament and, if you filled out a bracket, you probably fall into two categories: the minority– celebrating how good your picks were; or the majority— disappointed that your selections didn’t go your way. As the […]
(If you like this blog, please share it. Thanks!) Joyson Cherian is a vice president at W2 Communications who brings a diverse communications background to our high-tech PR firm, with more than 10 years of experience developing strategic communications programs for clients in segments such as IT security, mobility, open source technology, enterprise software and […]
(If you liked this blog, please share it. Thanks!) An account supervisor for W2 Communications, Christine is a detail-oriented and results-driven communication professional who builds public relations campaigns for technology organizations of all sizes, including cybersecurity, telecommunications and transportation companies. By taking a strategic, news-driven approach, Christine fosters relationships with key industry influencers and media […]
(If you liked this blog, please share it. Thanks!) What does networking really mean, in today’s technology oriented-world? The old days of the Rolodex are gone, so effective networking requires an understanding of the latest tools at our disposal – especially social media platforms. We recently attended the Public Relations Society of America’s National Capital […]
(If you like this blog, please share it. Thanks!) Industry conferences and events play a critical role in any public relations strategy. At our high-tech PR agency, our clients attend a variety of trade shows throughout the year, from RSA to Black Hat to the Gartner Security & Risk Management Summit. After more than a […]