EmployeeFeatureWednesday: Joyson Cherian

(If you like this blog, please share it. Thanks!) Joyson Cherian is a vice president at W2 Communications who brings a diverse communications background to our high-tech PR firm, with more than 10 years of experience developing strategic communications programs for clients in segments such as IT security, mobility, open source technology, enterprise software and […]

How to Tell a Great Brand “Story”

(If you liked this blog, please share it. Thanks!) “Are you a good storyteller?” I and other attendees of the recent 2016 Mid-Atlantic Marketing Summit in McLean, Va., discovered why this is such an important question. It underscored a key theme of an address given by David Beebe, Vice President of Global Creative and Content […]

Five Minutes With … Chris Foss on Why Companies Fail at Online Marketing

Today’s organizations need a bigger-picture focus when it comes to online marketing strategies. Companies invest heavily into advertising and communications for off-line efforts, while the digital side gets relatively snubbed. For success in today’s environment, online marketing must fully integrate into the entire scope of business planning. Such foresight will ultimately result in your online […]

Five Minutes With … Hilary Fordwich on How Federal IT Contractors Can Get an Edge

(If you like this podcast, please share it. Thanks!) We can expect to see a continued, dramatic slowdown in U.S. government IT spending. So how do tech contractors stay in the hunt for what’s left of the pie? By focusing on specific strengths and finetuning this into a valuable niche, according to Hilary Fordwich. There’s […]

Five Minutes With … Tom Resau on the Changing “Rules” for Information Security

(If you like this blog, please share it. Thanks!) Remember the good ol’ days – waaay back to a year like, say, 2002 – when a company’s security vendor got all the heat for a systems compromise? These days, there’s plenty of blame to go around: For starters, organizations need to take a good, close […]

Five Minutes With … Steve Smallman on Measuring the ROI of Online Video Marketing

(If you like this podcast, please share it. Thanks!) We all know that online video is huge. In fact, it will soon account for 90 percent of all Internet traffic, according to industry projections. So when you invest into this form of content marketing, how do you know whether on not you’re getting results — […]

Five Minutes With … Molly Huie on Mobile Fed Tech

(If you like this podcast, please share it. Thanks!) Mobility makes the federal worker more productive. Mobility helps government organizations save significantly on costs. Hence, greater mobility is something that public sector managers and their employees would like to incorporate at their agencies. So what’s stopping them? A recent Market Connections-commissioned survey conducted by AOL Government reveals answers. The […]

Five Minutes With … Lisa Dezzutti on Getting Fed IT Work

 (If you like this podcast, please share it. Thanks!) In this era of Tweets, webinars and hyper-mobility, would you believe that federal agency IT decision-makers can’t get enough of … print articles in industry pubs? And trade shows? Yep. While they also depend greatly upon online content, social media and other digital resources, they still […]

Five Minutes With … Shashi Bellamkonda on the Future of Social Media

   (If you like this podcast, please share it. Thanks!) Over the next three to five years, what will distinguish the companies that maximize value from blogs, Facebook, Twitter, etc. and those that don’t? Much of this will boil down to the effectiveness of content curation and company ambassadorship, according to social-media expert Shashi Bellamkonda […]

Five Minutes With … Mona Anita Olsen on Our Entrepreneurial Community

 (If you like this podcast, please share it. Thanks!) Northern Virginia’s tech start-ups are getting a big boost these days, thanks to George Mason University. Through the Mason Small Business Development Center (SBDC) at the Mason Enterprise Center – part of GMU’s Office of Research and Economic Development – hundreds of small businesses looking to drive IT innovation […]