Dennis McCafferty, W2 CommunicationsBy Dennis McCafferty

Five Minutes With … Shashi Bellamkonda on the Future of Social Media


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Over the next three to five years, what will distinguish the companies that maximize value from blogs, Facebook, Twitter, etc. and those that don’t?

Much of this will boil down to the effectiveness of content curation and company ambassadorship, according to social-media expert Shashi Bellamkonda of Network Solutions in Herndon. Content curation can distinguish the value of your social-media efforts. Company ambassadors are the users out there who will passionately promote a company’s products and/or services — but only if businesses proactively seek and engage them. Within five years, Bellamkonda says, the ability to master these two strategies could deliver more ROI than a high-profile advertising campaign. Listen to our conversation on the future of social media.

About our guest: Shashi Bellamkonda is head of social media/brand evangelism as Director of PR and New Media at Network Solutions. He is a popular speaker in the region, in demand to discuss the implementation and execution of social-media tools for reputation management, brand development and outreach. Shashi is a member of the adjunct faculty at Georgetown University, teaching New Media Platforms and Techniques and has been featured in Washingtonian’s “Top 100 Tech Titans” list for community/thought leadership.

This interview was hosted by Dennis McCafferty, Director of Content for W2 Communications,high tech PR agency. Find out more about our full service communications offerings. Subscribe to our “Tech Connections: Five Minutes With …” series on iTunes.

Dennis McCafferty, W2 Communications

Dennis McCafferty, Vice President of Content

As Vice President of Content, Dennis McCafferty brings more than 20 years of experience in editorial, working in all forms of content: metro/national newspapers, regional/national magazines, custom publications/content marketing, radio, TV, blogs and social media. Since joining W2 Communications, Dennis’s projects have included white papers, industry-publication byliners, blogs, op-eds, podcasts and case studies for the range of the agency’s clients.

Previously, he launched his own B2B/B2G/custom-publishing business, DM Enterprises, and worked with clients such as IBM, Advanced Micro Devices, USAA, Nationwide, Amtrak, Ritz-Carlton, MasterCard, GM and many others for their content marketing needs. He has also contributed to Baseline, CIO Insight, Washington Technology and VARBusiness magazine, among other titles.

From September 1997 through March 2010, he served as Senior Writer at USA WEEKEND, for which he interviewed newsmakers such as Presidents Bush and Clinton, Caroline Kennedy, Donald Trump and Web founder Tim Berners-Lee. Before WEEKEND, he was a staff writer for the Atlanta Journal-Constitution, where he won a national, first-place award for investigative reporting.

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