Five Minutes With … Chris Foss on Why Companies Fail at Online Marketing

Foss: “Companies are not thinking ‘big picture’ for online marketing, just as they do for off-line marketing.”

Today’s organizations need a bigger-picture focus when it comes to online marketing strategies. Companies invest heavily into advertising and communications for off-line efforts, while the digital side gets relatively snubbed. For success in today’s environment, online marketing must fully integrate into the entire scope of business planning. Such foresight will ultimately result in your online brand-building/product-positioning plan strengthening your off-line one, and vice versa.

In this “TechConnections: Five Minutes With …” installment, online marketing expert Chris Foss also reveals how organizations can “unravel the mystery” of optimal SEO. (Hint: It’s as much about good content as it is keywords.) Listen to our conversation about online marketing best practices.

About our guest: Chris Foss is founder of Ironistic in Alexandria, Va., a leading firm for Website development, design and online communications and marketing strategic consulting. His vast website experience includes work for such clients as the White House, U.S. Army, Washington Redskins and the Capitals.

This interview was hosted by Dennis McCafferty, Director of Content with W2 Communications, a high tech PR agency. Find out more about our full service communications offerings. Subscribe to our “Tech Connections: Five Minutes With …” series on iTunes.