Without an effective “go to market” strategy, an IT product/services idea is simply, well, an idea. Instead, tech companies must assemble a plan that will carefully examine the competitive field, establish differentiation, finetune messaging, pinpoint targeted customers and reach out to analysts, among other requirements. As a vice president with W2 Communications, Wayne Schepens oversees […]
Five Minutes With … Rufus Manning on SEO
(If you like this podcast, please share it. Thanks!) It’s not enough to simply produce good content marketing. There are literally billions of online searches conducted every day. If your company is producing well-packaged content yet remains behind the curve on search engine optimization (SEO), then it’s very likely to “get lost” out there amid a […]
Five Minutes With … Ellen Hemmerly on UMBC’s Cyber Incubator
(If you like this podcast, please share it. Thanks!) With the National Security Agency nearby in Ft. Meade, greater Baltimore is emerging as a magnet for tech entrepreneurial activity. To advance these efforts, the University of Maryland, Baltimore County has launched the Cyber Incubator@bwtech. The incubator provides business and technical resources for early-stage companies working […]
Five Minutes With … Steve Smallman Jr. on Video Content
(If you like this podcast, please share it. Thanks!) Video content means much more than mashups, pet tricks and pranks on YouTube. Increasingly, companies are recognizing that video has emerged as perhaps the top form of content to connect with future customers, clients and partners. Yet, too many businesses pursue this the wrong way. They may […]
Making Our Big Debut ….
(If you like this blog, please share it. Thanks!) These are exciting times for W2 Communications: First, we unveiled our new blog “makeover.” Now, we’re officially announcing that our popular “Tech Connections: Five Minutes With …” podcast series is available on iTunes. That’s right: You can now download directly off iTunes those brief but information-packed […]
How to Give Your Blog a Facelift
(If you liked this blog, please share it. Thanks!) For more than a year now, we’ve had a blast putting out the W2 Communications blog. Judging from the feedback we get from our readers – both on and offline – you’ve enjoyed it too. As a hi tech PR agency that’s constantly in the middle of […]
Five Minutes With … Kelly Harman on Classic Career Mistakes for Women
(If you liked this blog, please share it. Thanks!) You want to be a team player, but you have to take credit for the good work you do … That’s a fine balancing act. Unfortunately, too many female professionals struggle with this challenge. Women have to get comfortable about staking claim to their valuable contributions […]
Five Minutes With…Kelly Harman on Women in Tech
(If you liked this podcast, please share it. Thanks!) Women account for just one-quarter of all science, technology, engineering and mathematics (STEM) positions – even though they hold one-half of all overall jobs in the economy. What are the best ways to level this playing field? It starts with education at an early age, says Kelly […]
Five Minutes With…Stan Soloway on “Nickle and Dime” Fed Acquisitions
(If you liked this podcast, please share it. Thanks!) Federal agency decision makers are tasked to acquire systems and services at the best price. But this approach fails to recognize the greater value of these potential acquisitions. As a result, innovation gets lost in a “price shootout” scenario, according to Stan Soloway, president/CEO of the […]
Five Minutes With … Gary Shapiro on the Spectrum
(If you liked this podcast, please share it. Thanks!) Smart phones use 20 times the data of traditional devices and tablets use considerably more – all of which is taking a toll on spectrum resources. In this installment of “Five Minutes With …,” Consumer Electronics Association President/CEO Gary Shapiro reveals that the situation will grow […]