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In this era of Tweets, webinars and hyper-mobility, would you believe that federal agency IT decision-makers can’t get enough of … print articles in industry pubs? And trade shows?
Yep. While they also depend greatly upon online content, social media and other digital resources, they still also seek out information in traditional forms, according to the 2012 Federal Media and Marketing Study from Market Connections Inc. So companies seeking IT contracts must execute messaging plans that integrate both “old” and “new” thinking, according to Lisa Dezzutti, founder/president at Market Connections. More than 3,700 leaders at military and civilian federal agencies took part in the research. Listen to our conversation about reaching those who oversee government IT contract spending by clicking here.
About our guest: As founder/president of Market Connections Inc., Lisa Dezzutti combines 25 years of marketing/research/total quality management leadership. She is also co-founder/co-chair of the Government Marketing Forum, and a member of the Marketing Research Association, Women in Technology, the Armed Forces Communications and Electronics Association (AFCEA) and the GovCon Council. Based in Chantilly, Va., Market Connections delivers market intelligence and insights to help business, government and association clients improve business performance.
This interview was hosted by Dennis McCafferty, Director of Content for W2 Communications, a high tech PR agency. Find out more about our full service communications offerings. Subscribe to our “Tech Connections: Five Minutes With …” series on iTunes.