How to Pitch Reporters in the Digital Age

(If you liked this blog, please share it. Thanks!) What’s the best way to really connect with a reporter? If you attended the recent W2 Communications-hosted event, “Social Media & the Press: How to Build Lasting Relationships,” you’d walk away with a great deal of valuable insight. Here’s what leading journalists taking part had to […]

How to Extend the D.C. Tech “Ecosystem”

(If you liked this blog, please share it. Thanks!) Nothing brings out the greater Washington D.C. tech crowd like an event featuring titans of IT investment. Which is why more than 300 attendees recently packed the Ritz Carlton in McLean, Va., to hear top venture capital “heavy-hitters” give their opinions about the regional entrepreneurial ecosystem […]

Five Minutes With…Stan Soloway on “Nickle and Dime” Fed Acquisitions

(If you liked this podcast, please share it. Thanks!) Federal agency decision makers are tasked to acquire systems and services at the best price. But this approach fails to recognize the greater value of these potential acquisitions. As a result, innovation gets lost in a “price shootout” scenario, according to Stan Soloway, president/CEO of the […]

Five Minutes With … Gary Shapiro on the Spectrum

(If you liked this podcast, please share it. Thanks!) Smart phones use 20 times the data of traditional devices and tablets use considerably more – all of which is taking a toll on spectrum resources. In this installment of “Five Minutes With …,” Consumer Electronics Association President/CEO Gary Shapiro reveals that the situation will grow […]

How Social Media Ensures Event Success

(If you liked this blog, please share it. Thanks!) What is the last business event you went to? Did you get an invitation in the mail? Not likely. There’s hardly an event that’s not promoted these days through social media channels, and there are good reasons for this. At W2 Communications, we recognize the value […]

Five Minutes With … Joyson Cherian on Rapid Response

(If you liked this podcast, please share it. Thanks!) When news is breaking — whether a nasty virus is taking down major websites, a new regulatory initiative is proposed or any other kind of major developments surface involving the technology industry — whom does the industry/national press seek out for expert commentary? These thought leaders […]

Growing Up with Steve Jobs

(If you liked this blog, please share it. Thanks!) “Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.” -‑ Steve Jobs commencement speech at Stanford University, 2005 With […]

How to Master Social Media Conversations

(If you liked this blog, please share it. Thanks!) If you want to stay on top of social-media developments – especially with respect to how these sites can contribute value to your bottom line – then you need to dial into the Northern Virginia Technology Council (NVTC). The NVTC’s highly active social-media committee recently hosted […]

A ‘Great Place to Work?’… Hey, We Already Knew That!

(If you liked the blog, please share it. Thanks!) Earlier this year I wrote about the importance of a positive workplace culture. How it not only cultivates a good, professional environment, but it inspires people to show up and produce their best. W2 Communications remains a stand-out example of this on many levels, I wrote. […]

Run! Geek! Run! Nets Significant Contribution for Equal Footing

(If you like this blog, please share it. Thanks!) Thanks to the hard work of the Equal Footing Foundation, a long list of corporate donors and (most appreciatively) the 600 runners who took part, our recent Run! Geek! Run! 8K event raised $14,000 for Equal Footing. Equal Footing seeks to increase access to computer learning […]