How to Direct a Viral Video

(If you like this blog, please share it. Thanks!) The challenge: Produce a video for an American Airlines called “Flights.Camera.Action.” Dazzle the judges with creativity and comic genius. Oh, and do it within two weeks. The prize: 80 free roundtrip tickets. Wait. Was that “free” roundtrip tickets? Count us in. This is why I love […]

Five Minutes With … Hilary Fordwich on How Federal IT Contractors Can Get an Edge

(If you like this podcast, please share it. Thanks!) We can expect to see a continued, dramatic slowdown in U.S. government IT spending. So how do tech contractors stay in the hunt for what’s left of the pie? By focusing on specific strengths and finetuning this into a valuable niche, according to Hilary Fordwich. There’s […]

Pitching Part II: Reeling in the Reporter

(If you like this blog, please share it. Thanks!) In my last blog on pitching reporters, I casted out a fishing analogy. (Sorry for the pun.) Sure, it’s a bit hokey. But it works: Getting journalists’ attention commands an angler’s skill set. It takes a lot of savvy and effort to simply get a bite […]

What Makes for a Great PR Pitch

(If you like this blog, please share it. Thanks!) Frankly, it’s competitive to get great placements for clients when you’re a high-tech PR agency. There’s a constant conversation here that underscores an eternal riddle: How do you capture the attention of a journalist? Then the logical – and perhaps more essential ‑ extension of the discussion: […]

Black Hat: 3 Security Trends to Watch

(If you like this blog, please share it. Thanks!) Attending the most recent Black Hat USA after taking a couple years “off” is like returning to a favorite neighborhood after being away for a while: You get a sense that much has changed (such as security trends) while, at the same time, there’s a certain […]

Weisel & Kliner Appointed to Local Tech Boards

(If you like this blog, please share it. Thanks!) We are pleased to announce that Evan Weisel, co-founder and principal, has been re-named to the Northern Virginia Technology Council’s (NVTC) board of directors as the public relations advisor.  Additionally, Jayna Kliner, vice president, is serving her second consecutive term with the Women in Technology’s (WIT) […]

PR Campaigns Require Year-Round Effort

(If you like this blog, please share it. Thanks!) If your communications/PR program amounts to sending out a couple press releases a year about product launches, then you don’t really have a program. A communications/PR program must be 100 percent integrated into a company’s overall, business planning. It combines multiple platforms and formats to communicate […]

How PR Pros Should Engage Reporters

(If you like this blog, please share it. Thanks!) In my early years of journalism, I once worked for an editor who wanted to get rid of every chair in the office. Why? Because, in doing so, he’d force his reporters to go out and conduct in-person interviews. He never actually removed the chairs. But […]