Do you have something to add, clarify or counter? When reporters look for experts, they lean on the people they trust. That’s us.
The only way to act fast is to act smart. W2 communications meticulously prepares our clients long before news breaks. We identify the right experts, and then we help them refine their insights, data and anecdotes. More than superficial soundbites, our clients provide expert commentary that aligns with their company mission.
In short, rapid response is anything but rapid. It’s meticulous, calculated and strategic.
The W2 Communications Approach
Newscycles evolve quickly. The media need sources they can trust. The key is fast, credible and insightful commentary. The W2 Communications team understands what the media need and works with our clients to tailor commentary to offer unique insights that align with our clients’ corporate objectives and messaging. Most importantly, we build long term sustainable programs that foster reporter relationships.
Schedule a conversation with our team today to discuss how we can help your company add its voice to breaking news.
Let’s Discuss Rapid Response!
Schedule a conversation with our team today to discuss how we can help your company add its voice to breaking news.