The world is online now more than ever and marketers need to take advantage of the surge in online traffic, but there are a few things that need to be determined before jumping into a digital marketing campaign. In this blog, we explore the first four questions a marketer must ask themselves before starting a […]
On the latest episode of Inside the Media Minds, we spoke with Paul Gillin, Enterprise Editor at SiliconANGLE as well as author and independent Social Media Marketing Consultant. Paul has been in the enterprise technology space for more than 38 years and was one of the founding editors of Computerworld and TechTarget. In the 90’s […]
When it comes to paid online advertising, 72 percent of B2B marketers use paid social. Businesses looking to take a step further from organic social media to establish brand awareness, drive traffic to specific web pages or create a lead generation strategy, could all utilize paid social media. As your organization evaluates opportunities with paid social […]
This year, as we reflect on Pride Month, we’re reminded of the words of American activist Barbara Gittings, who once said, “Equality means more than passing laws. The struggle is really won in the hearts and minds of the community, where it really counts.” While we continue to see change that positively affects the LGBTQIA+ […]
Over the last few days, much of the country has gained a greater appreciation for Juneteenth, a day that celebrates the Emancipation of the last remaining enslaved African Americans, two years after Abraham Lincoln signed the Emancipation Proclamation in 1863. As a Black woman, Juneteenth is a special day for me because I am reminded […]
“As individuals and as a company, W2 Communications stands against any type of intolerance, bigotry or injustice. We have always been an organization of high ideals and ethical values, and I am proud of the work our team is doing to thoughtfully and meaningfully address current issues and support these causes and communities, not only […]
On this week’s episode of Inside the Media Minds, we travel back to RSA 2020 where we met with Ayman Elsawah, host of Getting Into Infosec Podcast and author of Breaking IN: A Practical Guide to Starting a Career in Information Security. Ayman has a passion for security and empowering others, and with these two […]
Content is hard. Or, at least, good content is hard. As consumers, we see a wealth of blogs and articles out there that aren’t even useful enough to be described as “click bait.” But good content – whether in written, audio or visual format – that combines compelling storytelling with a clear focus on solving […]
This week on Inside the Media Minds we spoke with Derek Johnson, Senior Staff Writer at Federal Computer Week. This is the first remote interview we recorded from home in the midst of the COVID-19 pandemic to check in on how this pandemic and resulting quarantine has affected reporters, publications and the media landscape. As […]
Every year, I look forward to the “Technology Content Marketing: Benchmarks, Budgets, and Trends” report from the Content Marketing Institute (CMI). Nearly 1,800 marketing, content and corporate executives and professionals took part in the research for this year’s edition, which is packed with findings that illustrate the state of content at IT organizations today. Fortunately, […]
