Five Minutes With … Lisa Dezzutti on Getting Fed IT Work

 (If you like this podcast, please share it. Thanks!) In this era of Tweets, webinars and hyper-mobility, would you believe that federal agency IT decision-makers can’t get enough of … print articles in industry pubs? And trade shows? Yep. While they also depend greatly upon online content, social media and other digital resources, they still […]

Five Minutes With … Shashi Bellamkonda on the Future of Social Media

   (If you like this podcast, please share it. Thanks!) Over the next three to five years, what will distinguish the companies that maximize value from blogs, Facebook, Twitter, etc. and those that don’t? Much of this will boil down to the effectiveness of content curation and company ambassadorship, according to social-media expert Shashi Bellamkonda […]

Five Minutes With … Mona Anita Olsen on Our Entrepreneurial Community

 (If you like this podcast, please share it. Thanks!) Northern Virginia’s tech start-ups are getting a big boost these days, thanks to George Mason University. Through the Mason Small Business Development Center (SBDC) at the Mason Enterprise Center – part of GMU’s Office of Research and Economic Development – hundreds of small businesses looking to drive IT innovation […]

How Social Media is Shrinking the Globe

(If you like this blog, please share it. Thanks!) Thanks to technology, it really is a small world after all. “Small” as in über-connected. At first, ARPANET-based email developments and then Tim Berners-Lee’s hypertext breakthroughs made it possible to reach virtually any information or person with a machine and a mouse. Social media has further […]

Biggest Myths about the “New PR Realities”

(If you like this blog, please share it. Thanks!) As indicated on our blog, I recently spoke at the Mid-Atlantic Marketing Summit(@MAMSummit) last week as part of a panel discussion on the “new realities” of PR. Here’s my take on the topic: The contention that a wave of “new realities” are transforming the very essence […]

In Need of a Message Makeover?

Organizations ‑ especially tech companies ‑ often encounter difficulty in describing product/services offerings to audiences in a clear manner. Take the cloud, a concept subject to a long stream of muddled messaging. Heavyweights like Google, Apple and Microsoft have spent a fortune to unveil their cloud-based products to the consumer market. But try asking potential […]

Revealing the “New Realities of PR”

(If you like this blog, please share it. Thanks!) Like so many marketing niches, the PR industry is transforming itself with new platforms and mediums. This allows practitioners to reach and deliver messages to target audiences like never before, taking advantage of integrated campaigns using traditional PR, social media, content development and thought leadership. So […]

How to Avoid Event-Planning Mistakes

(If you like this blog, please share it. Thanks!) The world of public relations is evolving from standard practices – the usual press release writing and media relations – to a full communications consultancy model that includes activities like event planning. We’re now preparing to stage the 5th annual Run! Geek! Run! 8K  on Sept. 15 this year. It’s one example of […]

Five Minutes With … Wayne Schepens on Bringing IT to Market

Without an effective “go to market” strategy, an IT product/services idea is simply, well, an idea. Instead, tech companies must assemble a plan that will carefully examine the competitive field, establish differentiation, finetune messaging, pinpoint targeted customers and reach out to analysts, among other requirements. As a vice president with W2 Communications, Wayne Schepens oversees […]