Every year, I look forward to the “Technology Content Marketing: Benchmarks, Budgets, and Trends” report from the Content Marketing Institute (CMI). Nearly 1,800 marketing, content and corporate executives and professionals took part in the research for this year’s edition, which is packed with findings that illustrate the state of content at IT organizations today. Fortunately, […]
The Coronavirus pandemic is shining a bright, unflattering spotlight on a public relations staple: Rapid response media relations. Proactive media outreach taking place in the midst or aftermath of an incident (data breach, passage of government legislation or, currently, the Coronavirus) offers the opportunity to add your company’s voice to a high-profile conversation, build relationships […]
On this week’s episode of Inside the Media Minds, we take a virtual trip back to RSA 2020 where we met with Kari Paul, Technology Reporter at The Guardian. An Iowa native, Kari is now based on the West Coast as one of just two U.S. technology reporters for international publication, The Guardian. Kari has […]
On this week’s episode of Inside the Media Minds, we step outside of the realm of technology and into the world of craft beverages. For this episode we met with Michael Jarvis on location at Notaviva Craft Fermentations, a winery and brewery owned and operated by W2 Communications’ very own Chief Creative Officer, Stephen Mackey. […]
Throughout the RSA Conference 2020 we met with several reporters to get their perspective on the conference and what industry trends they’re following. In this episode we talk with Mark Albertson, Senior writer at siliconANGLE. Mark has an extensive background in technology, but his heart has always been in journalism and the impact of technology […]
The new U.S. Department of Defense Cybersecurity Maturity Model Certification (CMMC) is shortly coming into effect. Its goal is to incorporate multiple maturity levels, ranging from basic to advanced, into the Defense Federal Acquisition Regulation Supplement (DFARS). A contractor’s maturity level will then be used as a requirement for contract award. CMMC was created and […]
Throughout RSA Conference 2020 we had the pleasure of interviewing several reporters to get their perspectives on one of cybersecurity’s biggest events! First we met with Hugh Taylor to capture his thoughts on the week. Hugh’s fascinating background, which includes television production, public relations and information technology provides him with a unique perspective on all […]
One of the biggest challenges our customers face is developing prospect relationships and interest. Even with more and smarter lead-generation and CRM tools than ever before, campaigns still fall short as teams struggle to optimize marketing efforts and maximize their investments. Acquired lists might be unqualified; sales bandwidth for repeat outreach might be tight; and […]
On this week’s episode of Inside the Media Minds, we welcome Stew Magnuson, Editor in Chief of National Defense Magazine. In July the magazine will be celebrating its 100 year anniversary and as you can imagine, the magazine has witnessed a monumental cyber evolution since starting in 1920. When he began working at the magazine […]
Welcome to our first episode of 2020! On this week’s episode of Inside the Media Minds, we meet with Jacob Biesiada and Dayton Williams, co-hosts and creators of DCrypted Cybersecurity Podcast. We first met Jacob and Dayton at the October CYBERTACOS event where they were scoping out the cybersecurity crowd for their next guest. The […]
