W2 Communications is pleased to announce our show opening video “VALOR” has won two Telly awards. This video was created for the Loudoun Chamber Valor Awards, and donated to the citizens of Loudoun County in honor of our heroes. See the video here:
How to Land Your Brand on “Center Stage”
(This is the second of a two-part blog about creating brand distinction. If you like this blog, please share it. Thanks!) In Part I of this blog, I extended kudos to Security Experts founder Winn Schwartau, who stirred much discussion with a controversial recent column on the RSA Conference. Aside from citing the inappropriateness of […]
How Marketing Fails during “Prime Time”
(This is the first of a two-part blog about creating brand distinction. If you like this blog, please share it. Thanks!) Security Experts founder Winn Schwartau stirred much discussion earlier this year with a controversy-charged column on the RSA Conference. Now, it isn’t often that a respected leader such as Schwartau inspires such a lively debate […]
Is Your Company Ready for Aggressive PR?
(If you like this blog, please share it. Thanks!) Technology companies are super-charged to push forward with new and dynamic ways to innovate and connect with customers. Passive organizations need not apply. If they did, they wouldn’t survive. Given this reality, our high tech PR agency frequently meets with clients who typically express the need […]
5 Ways to Survive Sequestration through PR
(This is the second of a two-part blog on how IT companies can survive sequestration. If you like this blog, please share it. Thanks!) In a recent blog, I opened up a discussion about how federal IT contractors should remain committed to their marketing budgets – especially in times of sequestration/government spending cuts. Good awards are going […]
How PR Takes the ‘Sting’ out of Sequestration
(This is the first of a two-part blog on how IT companies can survive sequestration. If you like this blog, please share it. Thanks!) It’s not exactly the best of times for IT contractors and other organizations selling to the government, and it doesn’t promise to get better anytime soon. Even before the fallout from sequestration […]
How to Avoid Drowning in a Sea of Jargon
(If you like this blog, please share it. Thanks!) A funny thing happened on the way to writing a recently published thought piece about jargon overload: I concluded that industry buzzwords actually serve a necessary purpose. As the resident ex-journalist guy here, my natural inclination is to bury such terminology, not to praise it. Yet, […]
4 Great Ways to “Meet the Press”
(If you like this blog, please share it. Thanks!) At our high tech PR firm, we’re constantly discussing and evaluating best practices for reaching out to members of the media. And because we’re so connected here, we’re able to help stage popular Northern Virginia Technology Council (NVTC) events such as “Meet the Press.” After all, […]
Inside Baseball: How IT Transforms How Reporters Work
(If you like this blog, please share it. Thanks!) We get all kinds of interesting visitors here at our high-tech PR firm. Some of them, in fact, are journalists who have – on the surface – little to do with IT. But that would be a misimpression. Because if you’re a working reporter, the latest in […]
6 Key Qualities of a Content Marketing Firm
(This is Part II of a two-part blog on the increasing value of content marketing. If you like this blog, please share it. Thanks!) In my most recent blog, I weighed in on recent findings from the Content Marketing Institute that validate the rise in demand for content among companies. Clearly, businesses are seeking out […]