The Sedona Conference has engaged Mesh Multimedia as its web development partner. Their existing Drupal / CiviCRM / Ubercart implementation is in need of an upgrade to Drupal 7.0 both the core as well as all modules. In addition, Mesh will work with Sedona to identify new cloud-based event management and collaborative document solutions to […]
(If you like this blog, please share it. Thanks!) Depending upon one’s perspective, they were either a group of enterprising olive-oil importers or the most notorious crime family in the history of cinema. They were the Corleones. And “lessons learned” from the three Godfather movies still convey much relevance today in the business world. After […]
(If you like this blog, please share it. Thanks!) I recently had the privilege of returning to Penn State’s College of Communications, to share experiences and insights as an alumnus from the field of public relations. As part of the college’s Hearst Visiting Professional program, I gave presentations in four classroom sessions, discussing PR research, […]
(If you like this blog, please share it. Thanks!) When I’m in a charitable mood, I like to say that I have a “love/hate” relationship with the infographic. When I’m being less than charitable, I describe the infographic as the “Emperor’s New Clothes” of the 21st Century, a frustratingly contrived and counter-utilitarian device which has […]
(If you like this blog, please share it. Thanks!) What’s in a name? For our firm, a rebranding/name change that’s launching this week amounts to much more than a website makeover and new business cards. As we approached our tenth anniversary this year, we realized we were overdue for the rebranding. After all, we started […]
(If you like this blog, please share it. Thanks!) How much money do organizations invest in external trainers and educational seminars a year? Actually, U.S. companies will spend $156 billion a year on employee training alone, according to the American Society for Training and Development. But recently at W2 Communications, it only cost the price […]
(If you like this blog, please share it. Thanks!) Talk about overcoming challenges: Our high-tech PR firm was determined to keep our sixth annual Run! Geek! Run! 8K going – even when the government shutdown forced us to postpone the original Oct. 5 date. (We’ve always held the event in West Potomac Park, a U.S. […]
(If you like this blog, please share it. Thanks!) What are the rewards – and pitfalls – of hiring ex-journalists as content marketers? Dennis McCafferty, W2 Communications Director of Content, was recently featured in an article in a prominent website, The B2B Marketing Mentor, to share his thoughts on this topic. B2B Marketing Mentor is […]
(If you like this blog, please share it. Thanks!) Despite all of the ‘science’ that gets tossed out there about content marketing – such as proven techniques to get optimal SEO, ROI on content spend, etc. – we’re still talking about a pretty subjective practice here. Which means different perspectives will shape the final effort. […]
(If you like this blog, please share it. Thanks!) Most organizations recognize the value of establishing a presence on at least one social-media platform today for marketing purposes. However, sites such as Pinterest and Instagram remain somewhat of a mystery. They’re occasionally dismissed as the domain of teens and other social-media junkies. But it would be a […]