How to Get the Most from Social Media

(If you like this blog, please share it. Thanks!) Organizations are still struggling with social media: They realize it’s great for customer connectivity/response and brand recognition/loyalty. But they face difficulties in establishing effective policies and procedures that ensure that employees are sending the right messages out there. For evidence, look no further than the world […]

Five Minutes With … Chris Foss on Why Companies Fail at Online Marketing

Today’s organizations need a bigger-picture focus when it comes to online marketing strategies. Companies invest heavily into advertising and communications for off-line efforts, while the digital side gets relatively snubbed. For success in today’s environment, online marketing must fully integrate into the entire scope of business planning. Such foresight will ultimately result in your online […]

How to Direct a Viral Video

(If you like this blog, please share it. Thanks!) The challenge: Produce a video for an American Airlines called “Flights.Camera.Action.” Dazzle the judges with creativity and comic genius. Oh, and do it within two weeks. The prize: 80 free roundtrip tickets. Wait. Was that “free” roundtrip tickets? Count us in. This is why I love […]

Five Minutes With … Hilary Fordwich on How Federal IT Contractors Can Get an Edge

(If you like this podcast, please share it. Thanks!) We can expect to see a continued, dramatic slowdown in U.S. government IT spending. So how do tech contractors stay in the hunt for what’s left of the pie? By focusing on specific strengths and finetuning this into a valuable niche, according to Hilary Fordwich. There’s […]

Pitching Part II: Reeling in the Reporter

(If you like this blog, please share it. Thanks!) In my last blog on pitching reporters, I casted out a fishing analogy. (Sorry for the pun.) Sure, it’s a bit hokey. But it works: Getting journalists’ attention commands an angler’s skill set. It takes a lot of savvy and effort to simply get a bite […]

What Makes for a Great PR Pitch

(If you like this blog, please share it. Thanks!) Frankly, it’s competitive to get great placements for clients when you’re a high-tech PR agency. There’s a constant conversation here that underscores an eternal riddle: How do you capture the attention of a journalist? Then the logical – and perhaps more essential ‑ extension of the discussion: […]

Black Hat: 3 Security Trends to Watch

(If you like this blog, please share it. Thanks!) Attending the most recent Black Hat USA after taking a couple years “off” is like returning to a favorite neighborhood after being away for a while: You get a sense that much has changed (such as security trends) while, at the same time, there’s a certain […]

Weisel & Kliner Appointed to Local Tech Boards

(If you like this blog, please share it. Thanks!) We are pleased to announce that Evan Weisel, co-founder and principal, has been re-named to the Northern Virginia Technology Council’s (NVTC) board of directors as the public relations advisor.  Additionally, Jayna Kliner, vice president, is serving her second consecutive term with the Women in Technology’s (WIT) […]