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Inside the Media Mind of Karen Epper Hoffman: The Evolution of Technology

It was in the early ‘90s when Karen Epper Hoffman, a new graduate of New York University, found herself immersed into the world of technology, a topic that has enthralled her ever since the start of her career at American Banker. In this week’s episode of Inside the Media Minds, Karen joins us to discuss […]

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Breaking Through the Noise and Maximizing your RSA Investment

It’s February, which can only mean one thing: cybersecurity companies across the U.S. are in the midst of preparations for the industry’s largest event – the RSA Conference. With more than 42,000 attendees expected, this year’s conference will be bigger than ever – making it even more difficult to stand out from the crowd. We […]

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The Big Responsibility of Big Data: a Perspective on the GDPR to Date

Six months into enactment of the European Union General Data Protection Regulation (GDPR), the International Association of Privacy Professionals (IAPP) hosted an expert discussion on how the post-GDPR world is going so far. The scope and impact of the GDPR are not to be understated; the massive preparatory efforts undertaken by any sensible entity doing […]

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It’s Planning Time Again

In addition to the annual holiday craziness, December is the time when companies are developing their communications plans for the coming year. At our company, this process is already well under way. It’s no secret that big end-of-year plans can be sidelined by mid-January in favor of a breaking priority or immediate initiative. While there’s […]

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Inside the Media Mind of Fahmida Rashid: Security “for the People”

Technology has become pervasive in our daily lives — from mobile devices down to hot water heaters — and, as a result, security is impacting individual consumers in ways we never could have imagined. As the Senior Managing Editor at Decipher Magazine, Fahmida Rashid takes a longer-form, narrative approach to her security coverage. While she […]

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Digital Presence: The Certificate of Brand Legitimacy

Picture this: You are five years into a company that you grew from an idea and an investment, your brand is well-thought-out strategically, your printed collateral is pristine, your physical presence is established, but the inpour of clients and partners is underwhelming. Does this sound familiar? Then it’s time to determine the missing link. If […]

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Inside the Media Mind of Amy Morris: Living the 24-hour News Cycle

At six years old, with a tape recorder and a couple of Golden Books, Amy “hosted” her very first radio newscast, cultivating an immediate and lasting passion for radio hosting. As the Morning News Anchor on Bloomberg Radio and the Afternoon Show Co-Host for Bloomberg’s program Politics, Policy, Power and Law, Amy spends much of […]

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W2 Communications Wins 13 International MarCom Awards

Exciting news – W2 Communications won multiple 2018 International MarCom Awards! This is the second consecutive year the company received this recognition across multiple categories. These awards recognize our team’s excellence in marketing, design and communications — acknowledging the creativity, hard work and generosity of our employees. We are once again honored to be selected […]

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Inside the Media Mind of Sandra Erwin: The Politics of Space

As a career defense reporter, Sandra Erwin focuses on providing forward-thinking information to her readers with a political twist. After being told she had an obvious talent for writing while working at the American Defense Preparedness Association, Sandra went on to become an editor of NDIA’s National Defense Magazine and a Pentagon correspondent for Real […]