We are excited to announce that won the PR Elite Agency Award for work we did for our client, ThreatConnect. The announcement is here http://www.prnewsonline.com/thelists/agency-elite-2016-winners/#11.
EmployeeFeatureFriday: Carrie VanBuskirk
(If you like this blog, please share it. Thanks!) Since joining our high-tech PR firm as an Account Coordinator in December 2015, Carrie has overseen results-generating media relations, managed social media, coordinated events and played a key role in the development of successful PR campaigns. She has worked with technology organizations of all sizes and industries. […]
EmployeeFeatureWednesday: Joyson Cherian
(If you like this blog, please share it. Thanks!) Joyson Cherian is a vice president at W2 Communications who brings a diverse communications background to our high-tech PR firm, with more than 10 years of experience developing strategic communications programs for clients in segments such as IT security, mobility, open source technology, enterprise software and […]
How to Tell a Great Brand “Story”
(If you liked this blog, please share it. Thanks!) “Are you a good storyteller?” I and other attendees of the recent 2016 Mid-Atlantic Marketing Summit in McLean, Va., discovered why this is such an important question. It underscored a key theme of an address given by David Beebe, Vice President of Global Creative and Content […]
“Ringing the Bell” for Entrepreneurialism
(If you liked this blog, please share it. Thanks!) On April 26, 2016, W2 Communications Principal and Co-founder Evan Weisel joined a contingent of Virginia Tech leaders and supporters in New York taking part in the traditional New York Stock Exchange (NYSE) ringing of the closing bell. Also on hand for the event was Virginia […]
EmployeeFeatureFriday: Christine Blake
(If you liked this blog, please share it. Thanks!) An account supervisor for W2 Communications, Christine is a detail-oriented and results-driven communication professional who builds public relations campaigns for technology organizations of all sizes, including cybersecurity, telecommunications and transportation companies. By taking a strategic, news-driven approach, Christine fosters relationships with key industry influencers and media […]
Networking like a Pro: Three Ways to Build Better Media Relationships
(If you liked this blog, please share it. Thanks!) What does networking really mean, in today’s technology oriented-world? The old days of the Rolodex are gone, so effective networking requires an understanding of the latest tools at our disposal – especially social media platforms. We recently attended the Public Relations Society of America’s National Capital […]
Get the Most Out of RSA Conference 2016
(If you like this blog, please share it. Thanks!) It seems hard to believe, but RSA Conference 2016 is less than six weeks away. Hosted in San Francisco from Feb. 29 to March 4, RSA is arguably the biggest show in the cybersecurity industry: During last year’s event, 33,000 attendees sat in on some 490 […]
Content Strategy: Avoid Format Blunders
(If you like this blog, please share it. Thanks!) Are you deploying multimedia content strategically – or are you doing it because “that’s what everyone is doing?” Do you have an effective content strategy? Sure, we’ve seen lots of statistics touting the dominance of video – that video will account for a staggering 80% of […]
“Must Ask” PR Job Interview Questions
(If you like this blog, please share it. Thanks!) In addition to being an extremely successful jobs site, CareerBuilder produces a great deal of interesting research about work life. Among their most often-quoted survey findings: Two of five employers estimate that the cost of a bad hire exceeds $25,000, and one-quarter say such hires cost […]