(If you like this blog, please share it. Thanks!) In an article earlier this year for the Content Marketing Institute, digital marketing guru Sujan Patel makes a compelling case for earning the “trust factor” in content. I strongly agree that this is an overlooked value – if your target audience doesn’t consider your content as […]
4 Ways to Conduct a Great Content Interview
(If you like this blog, please share it. Thanks!) I read many blogs and reports about content marketing, and most focus on storytelling and SEO: You want to convey a compelling narrative about your clients, and, obviously, you need people – specifically your target audience members – to find it online and read it. As […]
How to Respond to PR’s “Unexpected Storms”
(If you like this blog, please share it. Thanks!) You just landed that big media opportunity: In approximately 30 minutes, your client’s spokesperson will appear live on national television. And when you think nothing can go wrong, you get the call … Your spokesperson’s car broke down on the way to the studio. Now what? […]
Why Telling a Good Cybersecurity Story Requires “EQ”
(If you like this blog, please share it. Thanks!) Cybersecurity has transcended from a technical, niche concept into a universal conversation that corporate boardrooms, law enforcement circles and political institutions are engaging in. This comes as no surprise, considering the frantic digital evolution happening at a speed that –at times – is hard to keep […]
The 3 Key Traits of a First-Time PR Candidate
(If you like this blog, please share it. Thanks!) The summer months are around the corner and college seniors will start their journey to post-graduate life. The first step on that journey is nailing down a job out of college. Unfortunately, in today’s competitive PR job market, it is easier said than done. Overall, two-thirds […]
Security Buzzword Bracketology: Cutting Down the Nets
(If you like this blog, please share it. Thanks!) Last night, the North Carolina Tar Heels won the NCAA Division I Men’s Basketball Tournament (a.k.a. March Madness) championship. Today, W2 Communications crowns its own champion in its Security Buzzwords Bracket, ranking cybersecurity buzzwords. “Innovative,” “Disruptive,” “Strategic” and “Architecture” outlasted the competition to make the “Final […]
Security Buzzword Bracketology: The Final Rounds!
(If you like this blog, please share it. Thanks!) With Gonzaga, Oregon, North Carolina and South Carolina advancing to the Final Four in the NCAA Division I Men’s Basketball Tournament (a.k.a. “March Madness), W2 Communications voted this week for its Final Four in our Security Buzzword Bracket. Results are below. Next week, we’ll vote to advance […]
Three Ways to Showcase Your Clients’ Research
(If you like this blog, please share it. Thanks!) Unique research and findings serve as a critical component for many tech companies, especially those within the cybersecurity sub-sector. In fact, our cybersecurity clients often set up dedicated teams for studies, to discover and report on new network threats, industry trends, vulnerabilities and more. The subsequent, […]
Security Buzzword Bracket Busting
(If you like this blog, please share it. Thanks!) So it’s the Monday after the first weekend of the NCAA tournament and, if you filled out a bracket, you probably fall into two categories: the minority– celebrating how good your picks were; or the majority— disappointed that your selections didn’t go your way. As the […]
Four Ways to Do Your Best Work — While Working from Home
(If you like this blog, please share it. Thanks!) Today’s hyper-connected world has rendered the traditional 9 to 5 work day obsolete, while opening the door to new professional environments, including the remote office: The number of employees based at home has grown 103 percent since 2005, with at least one-fifth currently working remotely at […]