(If you like this blog, please share it. Thanks!) The summer months are around the corner and college seniors will start their journey to post-graduate life. The first step on that journey is nailing down a job out of college. Unfortunately, in today’s competitive PR job market, it is easier said than done. Overall, two-thirds […]
Security Buzzword Bracketology: Cutting Down the Nets
(If you like this blog, please share it. Thanks!) Last night, the North Carolina Tar Heels won the NCAA Division I Men’s Basketball Tournament (a.k.a. March Madness) championship. Today, W2 Communications crowns its own champion in its Security Buzzwords Bracket, ranking cybersecurity buzzwords. “Innovative,” “Disruptive,” “Strategic” and “Architecture” outlasted the competition to make the “Final […]
Security Buzzword Bracketology: The Final Rounds!
(If you like this blog, please share it. Thanks!) With Gonzaga, Oregon, North Carolina and South Carolina advancing to the Final Four in the NCAA Division I Men’s Basketball Tournament (a.k.a. “March Madness), W2 Communications voted this week for its Final Four in our Security Buzzword Bracket. Results are below. Next week, we’ll vote to advance […]
Three Ways to Showcase Your Clients’ Research
(If you like this blog, please share it. Thanks!) Unique research and findings serve as a critical component for many tech companies, especially those within the cybersecurity sub-sector. In fact, our cybersecurity clients often set up dedicated teams for studies, to discover and report on new network threats, industry trends, vulnerabilities and more. The subsequent, […]
Security Buzzword Bracket Busting
(If you like this blog, please share it. Thanks!) So it’s the Monday after the first weekend of the NCAA tournament and, if you filled out a bracket, you probably fall into two categories: the minority– celebrating how good your picks were; or the majority— disappointed that your selections didn’t go your way. As the […]
Four Ways to Do Your Best Work — While Working from Home
(If you like this blog, please share it. Thanks!) Today’s hyper-connected world has rendered the traditional 9 to 5 work day obsolete, while opening the door to new professional environments, including the remote office: The number of employees based at home has grown 103 percent since 2005, with at least one-fifth currently working remotely at […]
Getting PR “in Harmony” with your Marketing Efforts
(If you like this blog, please share it. Thanks!) Music has been a part of my life for as long as I can remember. My dad played keyboard professionally, so it was inevitable that I was around the music scene from an early age. By the time I graduated high school, I was playing […]
How to Survive – and Thrive – as a Young PR Professional
(If you like this blog, please share it. Thanks!) It’s been more than two years and seven months since I started my career in public relations at our high-tech PR firm. After graduating college, I was one of the lucky ones who immediately joined the work force. Being a recent graduate and earning “street cred” […]
EmployeeFeatureFriday: Mike Atkinson
(If you like this blog, please share it. Thanks!) Mike Atkinson joined W2 Communications in April 2016. As an account executive, he manages media relations, flagging award/speaking opportunities while identifying potential targets for client news for his client teams. Previously, Mike worked in-house as head of the marketing team at New Oasis International Education in […]