With our expertise in digital marketing campaigns, content marketing, multimedia and other services, we pride ourselves on effectively serving the interests of clients through a wide variety of forms – videos, web design, social media, public relations, blogs, white papers, trade-press executive bylines, case studies, podcasts, webinars, speaking opportunities, press interviews and more – to […]
On this week’s episode of Inside the Media Minds, our host Christine Blake speaks with Vera Bergengruen, Washington Correspondent for TIME Magazine. Vera shares her wide background in journalism – from working in cities like Miami and Washington, D.C, to covering different beats for newspapers and magazines. Vera also discusses what she does now for […]
Blogging has become a content market staple for many businesses as it gives them an opportunity to share their direct expertise and perspective with an audience, while improving SEO. While writing for a company or personal site provides an obvious benefit, brand leaders should explore the idea of guest blogging. This is a type of […]
In content marketing, it’s an important but little-discussed topic: When collaborating on an article with a client, how do we capture their voice? After all, when we work with a client, we usually work on more than just articles with them. We represent them across all public appearances, including interviews, podcasts, webinars and speaking engagements. […]
More than nine out of 10 marketers and businesses see content as a valuable business asset with 56 percent of businesses planning to spend more on content creation in the immediate future, according to 2020 survey by Siege Media. The inherent value of creating content is well understood, but many organizations still struggle to fully […]
On this episode of Inside the Media Minds, our host Christine Blake chatted with Francis Rose, VP of Multimedia Content and Host of the Daily Scoop Podcast at Scoop News Group. Francis discusses his time at Government Matters, the past two months hosting the Daily Scoop Podcast and how he identifies most with the title […]
Stakeholder research is incredibly valuable to informing an effective communications plan, developing targeted messaging and creating narratives that speak to real industry concerns. I’ve often seen vendors who think they understand their target audiences’ sentiment based on gut intuition or select anecdotal evidence (like a particularly vocal salesperson representing one customer’s feedback as an entire […]
On this episode of Inside the Media Minds, our host Christine Blake speaks to freelance and culture journalist, Thomas Hobbs. Thomas discusses his background and recalls how reading magazines and reviews, as well as listening to music, drove him to pursue a career in journalism. After college, Thomas became a business reporter and learned many […]
On this episode of Inside The Media Minds, our host Christine Blake was live at Black Hat 2021 in Las Vegas with Paul Wagenseil, Senior Editor, Security, at Tom’s Guide. Paul’s interest in security was sparked by reading Brian Krebs and Rob Pegoraro’s work in The Washington Post on his PalmPilot. Now as Senior Editor, […]
On this latest episode our host Christine Blake chatted with Nicole Blake Johnson, Managing Editor at GovLoop, the knowledge network for government. Nicole always wanted to be an orthopedic surgeon, that is….until she saw a full knee replacement. It was then she decided to pursue her love of telling stories and become a journalist. She […]
