Your crisis communications plan should address the entire range of incidents – what could pose a minor embarrassment to what could pose an existential business risk. For example:
- An employee posting an incendiary message on social media
- Changes to leadership/ reorganizations/ employee layoffs
- Loss of a major contract
- Disruption to a physical company or customer facility (i.e., bomb, fire/explosion, active shooter)
- Cyber attack/data breach
- Accusation of fraud or criminal conduct
Learn more about the types of crises we can help you mitigate – and how
W2 Communications enables our clients to proactively prepare, so they can respond quickly, efficiently and, most importantly, accurately during a crisis. Our team:
- Works with your stakeholders to conduct/review vulnerability assessments for four domains: Physical; Cybersecurity; Legal; Reputational
- Identifies technical and operational team members who will be responsible for collecting and sharing relevant information in each defined crisis situation, and a workflow/process for sharing it to inform communications efforts
- Identifies stakeholders for each crisis scenario (e.g., customers, partners, regulators, media, shareholders, employees)
- Defines communication protocols: personnel roles & responsibilities, the call chain, timeline for response stages, tools and channels for internal and external communications around each crisis scenario
- Creates messaging and templates for holding statements, employee emails and other priority communications determined through the vulnerability assessment
- Identify who can activate the plan and under what circumstances. Establish plan activation criteria against the associated level of crisis and response
- Conducts readiness training for key personnel who will be involved in crisis response to test the plan
Need help establishing your crisis communications plan?
Contact us today to discuss how we can help.
