Adding Your Voice to the AI Conversation

As if there was any doubt, 2023 will go down as the year Artificial Intelligence (AI) went mainstream. Virtually every consumer and every business is researching and discussing the opportunities and pitfalls. Ironically, we launched our first pure AI client about five years ago and worked with companies that were using AI and machine learning […]

AI public relations

Artificial Intelligence in Public Relations — Opportunities and Obstacles

The debate raging among PR, corporate communications and marketing professionals mirrors the months’ long discourse taking place across just about every aspect of business – how will Artificial Intelligence (AI) impact the future of public relations, our job responsibilities, livelihoods and roles within our organizations?  For many, the answer is nowhere near clear cut – […]

Thinking Beyond RSA to Create Your Own News Cycle

The RSA Conference has served as the preeminent cybersecurity event for nearly three decades, providing a platform for companies and professionals to elevate their brand before a captive audience. As RSA sets to return to an in-person (albeit, postponed) conference this June following last year’s virtual event, cybersecurity firms must hone their unique message in […]

Why isn’t the Media Covering my Company?

Because nobody likes you. Easy – you’re asking the wrong question. While there may be a variety of nuances as to why your company’s media relations program isn’t delivering the results you’re looking for, one core tenant to consider is that you probably have the wrong perspective. Instead of putting the onus on reporters and […]

Business and media relations

4 Creative Ways to Launch a Customer-Centric Media Strategy

The media landscape is constantly changing – it’s difficult to keep up with what reporters want and what they don’t. Let’s say you are a technology vendor … You’d like to have a strategic, glowing profile in a choice publication to capture the attention of potential partners, industry pundits and – of course – investors. […]

How to Host a Successful Media Roundtable

With our expertise in digital marketing campaigns, content marketing, multimedia and other services, we pride ourselves on effectively serving the interests of clients through a wide variety of forms – videos, web design, social media, public relations, blogs, white papers, trade-press executive bylines, case studies, podcasts, webinars, speaking opportunities, press interviews and more – to […]

A Postponed RSA – How to Pivot Your Communications Strategy

The RSA Conference for years served as one of the preeminent events for cybersecurity companies to showcase their latest innovations and improvements to a captive and educated audience. By now you know that for the second year in a row RSA is needing to alter its plans. This year’s event is moving from early February […]

Amplify your brand banner

It’s Planning Time Again

In addition to the annual holiday craziness, December is the time when companies are developing their communications plans for the coming year. At our company, this process is already well under way. It’s no secret that big end-of-year plans can be sidelined by mid-January in favor of a breaking priority or immediate initiative. While there’s […]

w2 communications marcom telly awards

W2 Communications Wins 13 International MarCom Awards

Exciting news – W2 Communications won multiple 2018 International MarCom Awards! This is the second consecutive year the company received this recognition across multiple categories. These awards recognize our team’s excellence in marketing, design and communications — acknowledging the creativity, hard work and generosity of our employees. We are once again honored to be selected […]