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Like so many marketing niches, the PR industry is transforming itself with new platforms and mediums. This allows practitioners to reach and deliver messages to target audiences like never before, taking advantage of integrated campaigns using traditional PR, social media, content development and thought leadership.
So what’s next? If you really wanted to know, the Mid-Atlantic Marketing Summit (@MAMSummit) was the place to be. More than 300 of the region’s advertising, marketing, communications and media executives gathered to discuss high-level marketing, technology, communications and media issues through a series of panels, keynotes, presentations and networking. You can catch up on the conversation through the hashtag #MAMSummit.
W2 Communications was also at the event, which was co-produced by Potomac Tech Wire and Capitol Communicator. Specifically, the hi tech PR agency‘s Co-founder/Principal Evan Weisel took part in a panel discussion to discuss “The New Realities of PR.” If you didn’t catch it, we’ll update you on what was said in a future blog.