Last year, W2 Communications announced our formal International Partner Program, something we resisted for years because we wanted to ensure that if we recommended a partner that they would live up to our own high standards. Unlike many of the partner programs we’ve been invited to join over the years, our priority is not revenue […]
As a communications professional for more than 30 years, one thing that sticks in my craw is the reduction of my profession into two letters that far too often get used as a verb. Let’s get this off the table right now, you never “PR something.” It’s not a thing. It sounds more like an […]
Today earned media makes up 89% of AI search results. Earned results are defined as inclusion in academic papers, contributed content, government resources and reports, and most importantly journalist written stories on credible media sites. Google search still dwarfs the searches across all AI platforms put together, accounting for 95% versus AI’s 5%. But, considering […]
Get Creative and Focus on Quality Media engagement has changed significantly over the last few years. Newsrooms are shrinking; niche outlets are becoming more respected; multimedia is becoming front and center; and reporters are working even harder to tell unique and compelling stories. These changes are probably most evident at conferences. For a long time, […]
We’re back from a much-needed holiday break that hopefully, was full of rest, relaxation and recalibration. But now we’re heading into an infamous time of the year, sales kick offs (SKOs) when enterprise technology companies outline their priority objectives and focus areas for the coming year. As leaders of strategic communications firms, we all know […]
This time of year, it seems that every business and spokesperson is offering their predictions for the next 12 months. And, while these articles and posts may attract clicks, few of the predictions ever really come true. So, instead of offering our predictions for 2026, W2 Communications is instead launching our “Looking Ahead” series, where […]
In the world of public relations, we are often defined by our ability to secure interviews and coverage, positioning clients as trusted thought leaders within their respective industry. But this doesn’t just happen overnight, nor does it come by just blindly pitching out announcements or story ideas to every reporter – it’s about taking a […]
No organization is immune to crisis. Unexpected disruptions can strike at any moment – the time to prepare your crisis communications plan is before you need it. Don’t wait until your organization is trending for the wrong reasons to figure out who’s saying what. This blog will unpack how to build a crisis communication plan, […]
Tailored to Cybersecurity Companies, New Program Formalizes Alliances and Provides Clients with Unmatched Global Expertise At W2 Communications, we’re constantly finding new ways to solve old problems. With this in mind, we are excited to announce the launch of our international partner program in conjunction with Five not 10, a U.K.-based B2B public relations agency. […]
In the face of budget cuts, agency downsizing and federal reductions in staff, understandably there is a lot of uncertainty in the government technology market. This has trickled down into the government contracting space where many organizations are grappling with how they want to promote and market themselves. There is concern that the wrong type […]
