If there is one certainty about the digital age, it’s that everything will change. Quickly. As the Global Head of Marketing and Communications for CSC’s Digital Brand Services (DBS) division, Sue Watts knows this first-hand. When she arrived at the company six years ago, Watts recognized that CSC’s emergence as a cybersecurity leader in domain […]
We all agree about one thing: how insanely busy we are at the moment. Yet I’m still writing this blog hoping you have a few minutes between meetings to skim through. We all have something going on in our own respective worlds heading into the 2025 RSA Conference (RSAC). Everyone is trying to meet rigorous […]
We get the question all the time – what can we do to get [name reporter]’s attention? And the answer is never an easy one, especially in cybersecurity, where most reporters are tasked with following the day’s news, which often centers around breaches, government actions and other sensitive topics. I’ve also heard from friends in […]
Recently, my colleague Jennifer Leggio posted a blog that highlighted some of the reasons why your marketing agency may not be living up to your expectations. In this blog, I highlight some of the components that agencies need from our clients in order for everyone to succeed. I’ve had the opportunity to work with some […]
If you’re a marketing or other business leader with marketing and strategic communications oversight, I’d bet a good sum that three to four reasons related to your agency’s activity drifted through your head when you saw this headline. And those reasons could very well be true, but the primary reason why agencies struggle goes back […]
As if there was any doubt, 2023 will go down as the year Artificial Intelligence (AI) went mainstream. Virtually every consumer and every business is researching and discussing the opportunities and pitfalls. Ironically, we launched our first pure AI client about five years ago and worked with companies that were using AI and machine learning […]
Previously, I explored the impact of AI on PR functions – where our firm is excited and where we are proceeding with caution. Beyond its usefulness as a tool, a larger conversation is brewing within the PR and marketing world: some fearing it has the potential to kill (or significantly transform) our jobs and others […]
The debate raging among PR, corporate communications and marketing professionals mirrors the months’ long discourse taking place across just about every aspect of business – how will Artificial Intelligence (AI) impact the future of public relations, our job responsibilities, livelihoods and roles within our organizations? For many, the answer is nowhere near clear cut – […]
(Note to readers: This is the first in a series of blog posts focused on how technology and cybersecurity companies can better prepare for an anticipated economic downturn. You can read part 2 here.) With a consensus of experts predicting a recession within the next 12 months, let’s address the elephant in the room: Many […]
The unique nature of marketing to public sector agencies and the vendors that support them can be daunting. After all, that audience has its own language, countless acronyms and a calendar all its own. Learning to speak any new language takes time and practice. Taking the time to gain a better understanding of the public […]