Cybersecurity Conferences 2018 – It’s Black Hat and DEF CON Time

It’s summer time! Maybe you have fond memories of going to camp – or at least of watching summer camp movies. Who says the fun is just for kids? Amidst the “dog days” of August, thousands of otherwise sane adults descend on Las Vegas (average daytime temperature: 103 degrees) for two of the hottest cybersecurity […]

Inside the Mind of Rob Pegoraro: Security and Privacy Take a Leading Role in Tech News

This week’s podcast features Rob Pegoraro, a tech journalist freelancing for a variety of publications including Yahoo! Finance and USA Today. Pegoraro is widely considered one of the top consumer tech media influencers, and joins this week’s episode to discuss why he made the choice to freelance, the areas and topics that are currently grabbing […]

Weisel & Kliner Appointed to Local Tech Boards

(If you like this blog, please share it. Thanks!) We are pleased to announce that Evan Weisel, co-founder and principal, has been re-named to the Northern Virginia Technology Council’s (NVTC) board of directors as the public relations advisor.  Additionally, Jayna Kliner, vice president, is serving her second consecutive term with the Women in Technology’s (WIT) […]

Geeks on the Run — for a Great Cause

(If you like this blog, please share it. Thanks!) If you care about the future of IT innovation in this region – specifically the state of technology education for young people within our communities – there’s still time to make a difference. That’s because our high tech PR agency is proud to once again host […]

Revealing the “New Realities of PR”

(If you like this blog, please share it. Thanks!) Like so many marketing niches, the PR industry is transforming itself with new platforms and mediums. This allows practitioners to reach and deliver messages to target audiences like never before, taking advantage of integrated campaigns using traditional PR, social media, content development and thought leadership. So […]

Making Our Big Debut ….

(If you like this blog, please share it. Thanks!) These are exciting times for W2 Communications: First, we unveiled our new blog “makeover.” Now, we’re officially announcing that our popular “Tech Connections: Five Minutes With …” podcast series is available on iTunes. That’s right: You can now download directly off iTunes those brief but information-packed […]

Five Minutes With … Kelly Harman on Classic Career Mistakes for Women

(If you liked this blog, please share it. Thanks!) You want to be a team player, but you have to take credit for the good work you do … That’s a fine balancing act. Unfortunately, too many female professionals struggle with this challenge. Women have to get comfortable about staking claim to their valuable contributions […]

How to Break Away from Your Competitors

(If you liked this blog, please share it. Thanks!) Given Sunday’s Super Bowl, we’ll start with a football story: When a new offensive coach joined the Raiders during their NFL glory years in the 1980s, he said during a film session, “We need to take what the competition’s defense will give us.” Al Davis, the team’s late, […]

Five Minutes With…Kelly Harman on Women in Tech

(If you liked this podcast, please share it. Thanks!) Women account for just one-quarter of all science, technology, engineering and mathematics (STEM) positions – even though they hold one-half of all overall jobs in the economy. What are the best ways to level this playing field? It starts with education at an early age, says Kelly […]

Google+: Boom or Bust?

(If you liked this blog, please share it. Thanks!) A few weeks ago, our hi tech PR agency completed an email migration to Google, which I’m incredibly excited about. Now, I can use all of those helpful Google features for work, such as Google Docs, Google Reader and Gchat. Then I remembered a little something […]