In content marketing, it’s an important but little-discussed topic: When collaborating on an article with a client, how do we capture their voice? After all, when we work with a client, we usually work on more than just articles with them. We represent them across all public appearances, including interviews, podcasts, webinars and speaking engagements. […]
More than nine out of 10 marketers and businesses see content as a valuable business asset with 56 percent of businesses planning to spend more on content creation in the immediate future, according to 2020 survey by Siege Media. The inherent value of creating content is well understood, but many organizations still struggle to fully […]
Picture this: You are five years into a company that you grew from an idea and an investment, your brand is well-thought-out strategically, your printed collateral is pristine, your physical presence is established, but the inpour of clients and partners is underwhelming. Does this sound familiar? Then it’s time to determine the missing link. If […]
As a senior director of content at W2 Communications, Kathy Stershic brings more than two decades of experience working in IT research and communications. Kathy is known for her ability to bring focus and alignment to complex environments including working with many IT companies in various stages of growth, from industry giants like Cisco and […]
(If you like this blog, please share it. Thanks!) Since joining our high-tech PR firm as an Account Coordinator in December 2015, Carrie has overseen results-generating media relations, managed social media, coordinated events and played a key role in the development of successful PR campaigns. She has worked with technology organizations of all sizes and industries. […]
(If you liked this blog, please share it. Thanks!) An account supervisor for W2 Communications, Christine is a detail-oriented and results-driven communication professional who builds public relations campaigns for technology organizations of all sizes, including cybersecurity, telecommunications and transportation companies. By taking a strategic, news-driven approach, Christine fosters relationships with key industry influencers and media […]
(This is the second of a two-part blog on the impact and value of survey content for clients. If you like this blog, please share it. Thanks!) In my last blog, I weighed in on how a well-conceived and executed survey can position your clients to go far beyond simply getting “into the news.” This kind […]
(If you like this blog, please share it. Thanks!) When bringing in a New Year, it’s common to conduct self-assessments: As a professional, you may evaluate what endeavors within the last 12 months have worked well, and how to improve upon them. In the PR industry, making improvements isn’t really about undergoing dramatic overhauls. It’s […]
(If you like this podcast, please share it. Thanks!) It’s not enough to simply produce good content marketing. There are literally billions of online searches conducted every day. If your company is producing well-packaged content yet remains behind the curve on search engine optimization (SEO), then it’s very likely to “get lost” out there amid a […]
