Blogging has become a content market staple for many businesses as it gives them an opportunity to share their direct expertise and perspective with an audience, while improving SEO. While writing for a company or personal site provides an obvious benefit, brand leaders should explore the idea of guest blogging. This is a type of […]
In content marketing, it’s an important but little-discussed topic: When collaborating on an article with a client, how do we capture their voice? After all, when we work with a client, we usually work on more than just articles with them. We represent them across all public appearances, including interviews, podcasts, webinars and speaking engagements. […]
More than nine out of 10 marketers and businesses see content as a valuable business asset with 56 percent of businesses planning to spend more on content creation in the immediate future, according to 2020 survey by Siege Media. The inherent value of creating content is well understood, but many organizations still struggle to fully […]
On this week’s episode of Inside the Media Minds, we welcome Tara Seals (@wirelesswench), Senior Editor at Threatpost, an independent news site reporting on IT and business security to tech-savvy professionals. Tara started off her career as an enterprise technology journalist in 1999 and has gained a wide-range of experience ever since. Throughout the years, […]
On this week’s episode of Inside the Media Minds, we sat down with Mike Vizard, a freelance contributor to numerous IT publications. A Civil War history buff by choice and a technology journalist by trade, Mike loves to be in the know on the “bleeding edge” of technology. Over the course of his 30 years […]
This week on Inside the Media Minds, we welcome Jennifer DiMascio, Managing Editor of Aviation Week. With previous stops at Inside Washington, Defense Daily and Politico, Jen has more than 18 years of experience covering defense and space industry news in Washington, D.C. To Jen, journalism is the key to opening new worlds, and aviation […]
This week on Inside the Media Minds, our host Christine Blake spoke with Steve Zurier, a freelance journalist writing about technology and cybersecurity for over 30 years. Steve has always been on the cutting edge of tech and first dove into the world of computers in the ‘90s while working at Government Computer News and […]
On this week’s episode of Inside the Media Minds, our host Christine Blake spoke with Iain Thomson, US News Editor at The Register, a global enterprise technology news publication. Iain’s passion for journalism began early when he first shadowed a journalist at 11 years old. Since then, he has established an impressive background covering technology […]
On this episode of Inside the Media Minds, our host, Christine Blake, spoke with Jill Aitoro, the new Editor in Chief of SC Media and Editorial Director of The CyberRisk Alliance. Jill dives into the details of her new roles at SC Media and The CyberRisk Alliance, and her goal to expand upon a 30-year-old brand to […]
On the latest episode of Inside the Media Minds, we spoke with Paul Gillin, Enterprise Editor at SiliconANGLE as well as author and independent Social Media Marketing Consultant. Paul has been in the enterprise technology space for more than 38 years and was one of the founding editors of Computerworld and TechTarget. In the 90’s […]
