Countless experts say that target audiences are looking for good storytelling in content marketing. Fortunately, most marketing professionals acknowledge this now by using creativity and craft to drive toward a unique and valuable connection to their intended customers. Yet, do they come up with stories with “show” details related to plot lines, pain points and […]
Blogging has become a content market staple for many businesses as it gives them an opportunity to share their direct expertise and perspective with an audience, while improving SEO. While writing for a company or personal site provides an obvious benefit, brand leaders should explore the idea of guest blogging. This is a type of […]
In content marketing, it’s an important but little-discussed topic: When collaborating on an article with a client, how do we capture their voice? After all, when we work with a client, we usually work on more than just articles with them. We represent them across all public appearances, including interviews, podcasts, webinars and speaking engagements. […]
More than nine out of 10 marketers and businesses see content as a valuable business asset with 56 percent of businesses planning to spend more on content creation in the immediate future, according to 2020 survey by Siege Media. The inherent value of creating content is well understood, but many organizations still struggle to fully […]
In an ever-expanding sea of content marketing, it’s challenging to command the attention of your target audience. Research shows that more than 60 percent of B2b decision-makers ignore the content they encounter. At W2 Communications, we recognize that our content marketing must stand out to convey our clients’ messaging successfully. Ultimately, this requires the immediate […]
Amid all of the hype about news and disinformation that has been circling in this most unusual year, we thought we’d ask ordinary Americans what their news consumptions habits really are. In our December survey, we got insights from more than 600 people across the country about how important the news is to them, and […]
On this week’s episode of Inside the Media Minds, we welcome Tara Seals (@wirelesswench), Senior Editor at Threatpost, an independent news site reporting on IT and business security to tech-savvy professionals. Tara started off her career as an enterprise technology journalist in 1999 and has gained a wide-range of experience ever since. Throughout the years, […]
On this week’s episode of Inside the Media Minds, we sat down with Mike Vizard, a freelance contributor to numerous IT publications. A Civil War history buff by choice and a technology journalist by trade, Mike loves to be in the know on the “bleeding edge” of technology. Over the course of his 30 years […]
This week on Inside the Media Minds, we welcome Jennifer DiMascio, Managing Editor of Aviation Week. With previous stops at Inside Washington, Defense Daily and Politico, Jen has more than 18 years of experience covering defense and space industry news in Washington, D.C. To Jen, journalism is the key to opening new worlds, and aviation […]
This week on Inside the Media Minds, our host Christine Blake spoke with Steve Zurier, a freelance journalist writing about technology and cybersecurity for over 30 years. Steve has always been on the cutting edge of tech and first dove into the world of computers in the ‘90s while working at Government Computer News and […]