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RSA Conference: More than Cryptography, Craft Beer and Comedians

Part 2 in a series on what RSA’s mammoth growth means for security industry communicators In my last post, I broke down a few negative perceptions of the RSA Conference that I’m hearing a bit louder this year from media and industry contacts. In general I’m hearing more vocal opinions that the conference is too […]

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Thoughts Heading into RSA Conference’s Cryptography, Craft Beer and Comedians

First of a blog series on the questions RSA’s mammoth growth raises for communicators in the cybersecurity industry The RSA Conference, “Where the world talks security,” is the world’s largest cybersecurity gathering and a bellwether for the digital security, privacy and risk industry. Claiming more than 50,000 attendees annually, last year RSA touted “17 keynote […]

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Inside the Media Mind of Karen Epper Hoffman: The Evolution of Technology

It was in the early ‘90s when Karen Epper Hoffman, a new graduate of New York University, found herself immersed into the world of technology, a topic that has enthralled her ever since the start of her career at American Banker. In this week’s episode of Inside the Media Minds, Karen joins us to discuss […]

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Breaking Through the Noise and Maximizing your RSA Investment

It’s February, which can only mean one thing: cybersecurity companies across the U.S. are in the midst of preparations for the industry’s largest event – the RSA Conference. With more than 42,000 attendees expected, this year’s conference will be bigger than ever – making it even more difficult to stand out from the crowd. We […]

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Inside the Media Mind of Ross Wilkers: Working at the Intersection of Tech and Government

Growing up in Northern Virginia, Ross Wilkers has always been surrounded by politics — sparking an early interest in journalism and setting the foundation for his career. Today, as a Senior Staff Writer at Washington Technology, Ross combines his knowledge of the life around the Beltway and interest in the role that the government service […]

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It’s Planning Time Again

In addition to the annual holiday craziness, December is the time when companies are developing their communications plans for the coming year. At our company, this process is already well under way. It’s no secret that big end-of-year plans can be sidelined by mid-January in favor of a breaking priority or immediate initiative. While there’s […]

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Inside the Media Mind of Fahmida Rashid: Security “for the People”

Technology has become pervasive in our daily lives — from mobile devices down to hot water heaters — and, as a result, security is impacting individual consumers in ways we never could have imagined. As the Senior Managing Editor at Decipher Magazine, Fahmida Rashid takes a longer-form, narrative approach to her security coverage. While she […]

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Digital Presence: The Certificate of Brand Legitimacy

Picture this: You are five years into a company that you grew from an idea and an investment, your brand is well-thought-out strategically, your printed collateral is pristine, your physical presence is established, but the inpour of clients and partners is underwhelming. Does this sound familiar? Then it’s time to determine the missing link. If […]

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Inside the Media Mind of Amy Morris: Living the 24-hour News Cycle

At six years old, with a tape recorder and a couple of Golden Books, Amy “hosted” her very first radio newscast, cultivating an immediate and lasting passion for radio hosting. As the Morning News Anchor on Bloomberg Radio and the Afternoon Show Co-Host for Bloomberg’s program Politics, Policy, Power and Law, Amy spends much of […]

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Inside the Media Mind of Sandra Erwin: The Politics of Space

As a career defense reporter, Sandra Erwin focuses on providing forward-thinking information to her readers with a political twist. After being told she had an obvious talent for writing while working at the American Defense Preparedness Association, Sandra went on to become an editor of NDIA’s National Defense Magazine and a Pentagon correspondent for Real […]