Dennis McCafferty, W2 CommunicationsBy Dennis McCafferty

Five Minutes With … Rufus Manning on SEO

Manning: “Having an integrated SEO and content strategy is key”

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It’s not enough to simply produce good content marketing. There are literally billions of online searches conducted every day. If your company is producing well-packaged content yet remains behind the curve on search engine optimization (SEO), then it’s very likely to “get lost” out there amid a large sea of competing messages.

Let’s face it: If you’re not on the first page of a search-results screen, you may as well not exist.

Rufus Manning, a W2 Communications senior account director, serves as the agency’s resident search engine marketing expert. He’s now rolling out the search engine optimization services for clients, to ensure that their press releases, blogs, podcasts, white papers and other business-serving forms of content land in front of the desired, target customers/audiences. Listen to our conversation about optimal search engine optimization practices.


Stay tuned to this blog space for an upcoming webinar presented by Manning about this very topic, in mid April.

About our guest: Rufus Manning is a senior account director with W2 Communications. He has spent the past 14 years driving both global agency and corporate communications and social media programs for B2B and B2C technology companies. He most recently lead the corporate communications efforts for a number of established technology brands including VeriSign (NASDAQ: VRSN), TARGUSinfoMotricity (NASDAQ: MOTR) and iProspect, the Original Search Marketing Firm.

This interview was hosted by Dennis McCafferty, Director of Content for W2 Communications,high tech PR agency. Find out more about our full service communications offerings. Subscribe to our “Tech Connections: Five Minutes With …” series on iTunes.

Dennis McCafferty, W2 Communications

Dennis McCafferty, Vice President of Content

As Vice President of Content, Dennis McCafferty brings more than 20 years of experience in editorial, working in all forms of content: metro/national newspapers, regional/national magazines, custom publications/content marketing, radio, TV, blogs and social media. Since joining W2 Communications, Dennis’s projects have included white papers, industry-publication byliners, blogs, op-eds, podcasts and case studies for the range of the agency’s clients.

Previously, he launched his own B2B/B2G/custom-publishing business, DM Enterprises, and worked with clients such as IBM, Advanced Micro Devices, USAA, Nationwide, Amtrak, Ritz-Carlton, MasterCard, GM and many others for their content marketing needs. He has also contributed to Baseline, CIO Insight, Washington Technology and VARBusiness magazine, among other titles.

From September 1997 through March 2010, he served as Senior Writer at USA WEEKEND, for which he interviewed newsmakers such as Presidents Bush and Clinton, Caroline Kennedy, Donald Trump and Web founder Tim Berners-Lee. Before WEEKEND, he was a staff writer for the Atlanta Journal-Constitution, where he won a national, first-place award for investigative reporting.

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