Dennis McCafferty, W2 CommunicationsBy Dennis McCafferty

Five Minutes With … Wayne Schepens on Bringing IT to Market

Wayne Schepens

Without an effective “go to market” strategy, an IT product/services idea is simply, well, an idea.

Instead, tech companies must assemble a plan that will carefully examine the competitive field, establish differentiation, finetune messaging, pinpoint targeted customers and reach out to analysts, among other requirements. As a vice president with W2 Communications, Wayne Schepens oversees new business development. Specifically, he heads up the firm’s “go to market” services for tech-industry clients. To find out what Schepens is doing to help these companies, listen to our conversation on bringing products and services to market.

About our guest: Wayne Schepen is a vice president with W2 Communications. With more than 16 years of technical and government experience, he has expertly advised companies through all phases of business — from fund raising/start-up to product launch to strategic acquisition. Previously, he served as Chief of the Office of Global Network Awareness within the Threat Operations Center for the National Security Agency.

This interview was hosted by Dennis McCafferty, Director of Content for W2 Communications,high tech PR agency. Find out more about our full service communications offerings. Subscribe to our “Tech Connections: Five Minutes With …” series on iTunes.

Dennis McCafferty, W2 Communications

Dennis McCafferty, Vice President of Content

As Vice President of Content, Dennis McCafferty brings more than 20 years of experience in editorial, working in all forms of content: metro/national newspapers, regional/national magazines, custom publications/content marketing, radio, TV, blogs and social media. Since joining W2 Communications, Dennis’s projects have included white papers, industry-publication byliners, blogs, op-eds, podcasts and case studies for the range of the agency’s clients.

Previously, he launched his own B2B/B2G/custom-publishing business, DM Enterprises, and worked with clients such as IBM, Advanced Micro Devices, USAA, Nationwide, Amtrak, Ritz-Carlton, MasterCard, GM and many others for their content marketing needs. He has also contributed to Baseline, CIO Insight, Washington Technology and VARBusiness magazine, among other titles.

From September 1997 through March 2010, he served as Senior Writer at USA WEEKEND, for which he interviewed newsmakers such as Presidents Bush and Clinton, Caroline Kennedy, Donald Trump and Web founder Tim Berners-Lee. Before WEEKEND, he was a staff writer for the Atlanta Journal-Constitution, where he won a national, first-place award for investigative reporting.

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