W2 Communications Closes Successful 2022 Toys for Tots Drive with AFCEA DC

In this season of giving, W2 Communications was proud to partner with AFCEA DC, the Washington, DC-based chapter of AFCEA International, and Toys for Tots in support of its 2022 Toy Drive Challenge. We collected over 200 toys over the course of the eight-week drive, contributing to AFCEA DC’s goal of 8,000 toys donated. Thank […]

Communicating COVID-19: How Messaging Can Help Influence End User Behavior

I recently traveled to the National Communication Association’s annual conference to present findings from research into how presenting COVID-19 vaccine information to people of different socioeconomic statuses and races using different message frames may impact their intention to vaccinate.  This research was part of my graduate school work at George Mason University, where I specialized […]

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Inside the Media Mind of Mike Farrell, Editor-In-Chief at CyberScoop

In the latest episode of Inside the Media Minds, our host Christine Blake spoke with Mike Farrell, Editor-In-Chief at CyberScoop.  Mike kick-started his career back in high school where he was Editor-In-Chief of the school newspaper. Now, with over 20 years of journalism experience under his belt, Mike is the Editor-In-Chief of CyberScoop.  While many […]

Research Can Ensure Your Message Resonates

Is your unique market value clear and relevant? Is your message being heard – and understood – to drive the results you and your stakeholders need? A compelling story is at the heart of customer engagement. Content that reflects key customer concerns in the context of broader industry narratives will educate your audience, establish credibility […]

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Inside the Media Mind of Rhea Kelly, Higher Education Editor in Chief at Campus Technology

On this week’s episode of Inside the Media Minds, our host Christine Blake chatted with Rhea Kelly, the Higher Education Editor-in-Chief at Campus Technology.  Rhea began her career in consumer magazines, starting at Shape Magazine, which was one of the top women’s lifestyle magazines at the time. She recognized the high stress of a consumer […]

The Post-COVID Transformation: How to Score Marketing Wins When B2B Shifts to B2C

We can think of many ways in which COVID has impacted our lives: Our kids have discovered something called “asynchronous learning.” The office water cooler chats have moved to Slack. We’ve figured out how to collaborate via Zoom calls – and how to make quick use of the “mute” button whenever our dogs bark. At […]

Anatomy of a Good Research Project

Conducting original research is a high-value addition to any marketing program. Whether using it to inform your own message, guide decision-making or publish new insights that demonstrate your organization’s thought leadership, current research is always interesting to customers, leadership and the press. Before you delve in, there are a few critical components of a good […]

“What Not to Wear”: The Corporate Video Edition

The moment has arrived: You’re participating in a corporate video interview. Your topic is set. Your talking points are ready to go. And then you realize…you have no idea what to wear. We have you covered! To ensure you look your best in front of the camera, we’ve prepared the following five tips to help […]

Four Classic Content Research Mistakes to Avoid

In prior blogs, I’ve championed the power of strong, supportive research in content. When you back up a client’s insights with substantive survey findings/statistics/analysis, etc., you’re boosting the credibility of the messaging. By combining the client’s expertise with independent, on-point and vetted data or information, you establish an authoritative voice. Without it, you’re simply presenting […]