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5 Critical Considerations Before Starting a Paid Social Campaign

When it comes to paid online advertising, 72 percent of B2B marketers use paid social. Businesses looking to take a step further from organic social media to establish brand awareness, drive traffic to specific web pages or create a lead generation strategy, could all utilize paid social media. As your organization evaluates opportunities with paid social […]

W2 Communications Stands Together as a Proud Ally

This year, as we reflect on Pride Month, we’re reminded of the words of American activist Barbara Gittings, who once said, “Equality means more than passing laws. The struggle is really won in the hearts and minds of the community, where it really counts.” While we continue to see change that positively affects the LGBTQIA+ […]

Reflecting on “Juneteenth” and Looking Ahead

Over the last few days, much of the country has gained a greater appreciation for Juneteenth, a day that celebrates the Emancipation of the last remaining enslaved African Americans, two years after Abraham Lincoln signed the Emancipation Proclamation in 1863. As a Black woman, Juneteenth is a special day for me because I am reminded […]

W2 Communications is Moving Forward in Solidarity

“As individuals and as a company, W2 Communications stands against any type of intolerance, bigotry or injustice. We have always been an organization of high ideals and ethical values, and I am proud of the work our team is doing to thoughtfully and meaningfully address current issues and support these causes and communities, not only […]

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Inside the Media Mind of Ayman Elsawah: “Getting Into Infosec” Podcast

On this week’s episode of Inside the Media Minds, we travel back to RSA 2020 where we met with Ayman Elsawah, host of Getting Into Infosec Podcast and author of Breaking IN: A Practical Guide to Starting a Career in Information Security. Ayman has a passion for security and empowering others, and with these two […]

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5 Ways to Repurpose Good Content

Content is hard. Or, at least, good content is hard. As consumers, we see a wealth of blogs and articles out there that aren’t even useful enough to be described as “click bait.”  But good content – whether in written, audio or visual format – that combines compelling storytelling with a clear focus on solving […]

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Inside the Media Mind of FCW’s Derek Johnson: The Disruption of COVID-19

This week on Inside the Media Minds we spoke with Derek Johnson, Senior Staff Writer at Federal Computer Week. This is the first remote interview we recorded from home in the midst of the COVID-19 pandemic to check in on how this pandemic and resulting quarantine has affected reporters, publications and the media landscape.  As […]

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What is WT.Social? A Look at the Latest Newcomer to the Social Media Landscape

In November 2019, Jimmy Wales, founder of Wikipedia, launched a new social network platform with minimal promotion behind it. WT.Social, the revamped iteration of WikiTribune, has a two-pronged mission: provide users with accurate news while keeping their data safe. Introducing a new social network in this day and age has its share of potential challenges. […]

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3 Reassuring “Truths” about the State of Content Marketing for Technology Companies

Every year, I look forward to the “Technology Content Marketing: Benchmarks, Budgets, and Trends” report from the Content Marketing Institute (CMI). Nearly 1,800 marketing, content and corporate executives and professionals took part in the research for this year’s edition, which is packed with findings that illustrate the state of content at IT organizations today.  Fortunately, […]

Rapid Response: Sharing Insights without Damaging Credibility

The Coronavirus pandemic is shining a bright, unflattering spotlight on a public relations staple: Rapid response media relations. Proactive media outreach taking place in the midst or aftermath of an incident (data breach, passage of government legislation or, currently, the Coronavirus) offers the opportunity to add your company’s voice to a high-profile conversation, build relationships […]