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Inside the Media Mind of Iain Thomson: Journalism and PR in the Digital Era

On this week’s episode of Inside the Media Minds, our host Christine Blake spoke with Iain Thomson, US News Editor at The Register, a global enterprise technology news publication.  Iain’s passion for journalism began early when he first shadowed a journalist at 11 years old. Since then, he has established an impressive background covering technology […]

Is Instagram Reels Right for Businesses?

Last week, Instagram announced Instagram Reels: a way for users to create short 15-second clips to share on their personal feed and to the Instagram Explore page.  This new capability has strong similarities to TikTok, which creates looped videos up to 60 seconds long. TikTok has 500+ million monthly active users, but the app has […]

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4 Key Questions for Starting a Digital Marketing Campaign

The world is online now more than ever and marketers need to take advantage of the surge in online traffic, but there are a few things that need to be determined before jumping into a digital marketing campaign. In this blog, we explore the first four questions a marketer must ask themselves before starting a […]

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Inside the Media Mind of Paul Gillin: The Future of Technology and Social Media

On the latest episode of Inside the Media Minds, we spoke with Paul Gillin, Enterprise Editor at SiliconANGLE as well as author and independent Social Media Marketing Consultant.  Paul has been in the enterprise technology space for more than 38 years and was one of the founding editors of Computerworld and TechTarget. In the 90’s […]

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Rebranding the Washington Redskins

We received an inquiry from the Washington Business Journal last week to offer up a new name for the Washington Redskins. I penned this article with some editing help from my colleagues Dennis & Christy, and here’s the article on the WBJ: https://www.bizjournals.com/washington/news/2020/07/10/pr-advertising-experts-washington-nfl-team-name.html The full piece is as follows: In these times of nearly unprecedented […]

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5 Critical Considerations Before Starting a Paid Social Campaign

When it comes to paid online advertising, 72 percent of B2B marketers use paid social. Businesses looking to take a step further from organic social media to establish brand awareness, drive traffic to specific web pages or create a lead generation strategy, could all utilize paid social media. As your organization evaluates opportunities with paid social […]

W2 Communications Stands Together as a Proud Ally

This year, as we reflect on Pride Month, we’re reminded of the words of American activist Barbara Gittings, who once said, “Equality means more than passing laws. The struggle is really won in the hearts and minds of the community, where it really counts.” While we continue to see change that positively affects the LGBTQIA+ […]

Reflecting on “Juneteenth” and Looking Ahead

Over the last few days, much of the country has gained a greater appreciation for Juneteenth, a day that celebrates the Emancipation of the last remaining enslaved African Americans, two years after Abraham Lincoln signed the Emancipation Proclamation in 1863. As a Black woman, Juneteenth is a special day for me because I am reminded […]

W2 Communications is Moving Forward in Solidarity

“As individuals and as a company, W2 Communications stands against any type of intolerance, bigotry or injustice. We have always been an organization of high ideals and ethical values, and I am proud of the work our team is doing to thoughtfully and meaningfully address current issues and support these causes and communities, not only […]