Thought Leadership on Social Media: How to Elevate Your Company’s Brand

In today’s digital age, thought leadership on social media can be a powerful tool for building business opportunities and making strategic connections. Similar to social influencers, social media thought leaders invest in developing their personal brand and finding unique ways to influence and captivate their audience. However, the focus for thought leaders is on establishing […]

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Inside the PR Minds, RSA Edition – Part 2

This week on Inside the Media Minds, I sat down with my colleague Steve Bosk, Vice President at W2 Communications, for the second part of our two-part RSA Conference (RSAC) series. With RSAC quickly approaching (less than a month away!) Steve and I wanted to recap some of the great insights we heard during my […]

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Inside the Media Mind of AJ Vicens, Reporter at CyberScoop

This week on Inside the Media Minds, our host Christine Blake welcomes AJ Vicens, reporter for CyberScoop, in part one of our two-part RSA series. Prior to CyberScoop, AJ spent eight years at Mother Jones covering everything from data analysis and voting rights, to election security and UFOs. Eventually, AJ found himself focusing more on […]

Is Paid Media Part of Your Integrated Marketing Portfolio?

More than ever, the name of the marketing game is “change” – especially in the past few years. As marketers, we know that agility is one of the many essential keys to success. At our full-service marketing agency, we consistently see the value of agility – to refocus and keep driving key initiatives forward. While […]

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Inside the Media Mind of Colin Demarest, Reporter at C4ISRNET

This week on Inside the Media Minds our host Christine Blake was joined by Colin Demarest, a reporter for C4ISRNET. With a family history of journalistic talent, Colin set forth to pursue a degree in journalism.  He closely covered the 2016 Presidential campaign for the AP during his senior year of college, which spurred his […]

Now Live: W2 Communications’ 2023 Social Media Guide

Introducing our Social Media Guide for 2023! Social platforms are powerful tools that help an organization share its message and highlight the brand to external audiences – and this guide can help you ensure your company is headed in the right direction!  When planning your social media strategy, it’s important to acknowledge your audience, your […]

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Inside the Media Mind of Alexandra Kelley, Technology Reporter at Nextgov

In this episode of Inside the Media Minds, our host Christine Blake spoke with Alexandra Kelley, Tech Reporter at Nextgov. Alexandra does not have the most “conventional” background in journalism compared to some of her peers. Prior to journalism, she worked in the private sector at companies like Tenable and GEICO where she wrote about […]

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Inside the Media Mind of Lindsay McKenzie, Technology Reporter at Scoop News Group

In this episode of Inside the Media Minds, our host Christine Blake sat down with Lindsay McKenzie of StateScoop and EdScoop. From a London-native Biochemistry graduate, to a U.S. Technology Reporter, Lindsay dives into her unique path to covering technology, State and Local Government, and Education (SLED). Her journey started after completing her Science Journalism […]

Recession-Proof Your Cybersecurity Marketing

(Note to readers: This is the second in a series of blog posts focused on how technology and cybersecurity companies can better prepare for an anticipated economic downturn. Read the previous blog here.) At the moment, there is much talk about a potential economic recession. Whether or not it happens, or to what degree, now […]

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Inside the Media Mind of Francis Rose, Founder of the Francis Rose Media Group

For the second time on Inside the Media Minds, our host Christine Blake was thrilled to catch up with Franics Rose to discuss his newest endeavor, the Francis Rose Media Group, which launched today. This summer Francis sat down with his friend and career coach who challenged him to answer the question, what do I […]