Threads, Meta’s latest social media platform, has captured the curiosity of marketers and executives, leaving several with questions on if a business should join the platform. Before joining any social media platform, you should always ask: does this enhance my social media strategy or create another task that pulls attention from the successful execution of […]
Ahead of this year’s Black Hat conference, our host Christine Blake welcomed Becky Bracken, Editor at Dark Reading, to Inside the Media Minds. For the last 13 years, Becky has been immersed in the world of cybersecurity journalism, and has loved every minute of it. Before she started her journey in cyber journalism, she started […]
Change is inevitable, and in the world of SEO, change is constant. The most recent and significant change came on July 1 with the transition to Google Analytics 4 (GA4). Since 2012, Google Universal Analytics has served as a go-to tool for organizations seeking to track their website and digital marketing performance. Google based the […]
This week on Inside the Media Minds, our host Christine Blake was joined by fellow colleague, Jason Werden, VP of Public Sector at W2 Communications to welcome Justin Doubleday, Senior Reporter at Federal News Network. For nearly a decade, Justin has been reporting on the latest issues impacting the public sector. Before joining Federal News […]
Since the Biden Administration released its National Cybersecurity Strategy (NCS) in March, many in the technology industry – W2 Communications’ clients included – have been sharing their reactions to the strategy, as well as outlining how federal agencies can begin to implement the mandates it set forth. At the recent Cyber Central event in […]
On May 5, 2003, we launched Welz & Weisel Communications – now known as W2 Communications – with three clients: Netifice, ZyLab and Sourcefire. At that time we were a traditional public relations firm providing media and analyst relations, content and messaging support. Fast forward 20 years, and today we have grown into a full-service […]
In today’s digital age, thought leadership on social media can be a powerful tool for building business opportunities and making strategic connections. Similar to social influencers, social media thought leaders invest in developing their personal brand and finding unique ways to influence and captivate their audience. However, the focus for thought leaders is on establishing […]
This week on Inside the Media Minds, I sat down with my colleague Steve Bosk, Vice President at W2 Communications, for the second part of our two-part RSA Conference (RSAC) series. With RSAC quickly approaching (less than a month away!) Steve and I wanted to recap some of the great insights we heard during my […]
This week on Inside the Media Minds, our host Christine Blake welcomes AJ Vicens, reporter for CyberScoop, in part one of our two-part RSA series. Prior to CyberScoop, AJ spent eight years at Mother Jones covering everything from data analysis and voting rights, to election security and UFOs. Eventually, AJ found himself focusing more on […]
More than ever, the name of the marketing game is “change” – especially in the past few years. As marketers, we know that agility is one of the many essential keys to success. At our full-service marketing agency, we consistently see the value of agility – to refocus and keep driving key initiatives forward. While […]