Why Your Marketing Agency is Failing

If you’re a marketing or other business leader with marketing and strategic communications oversight, I’d bet a good sum that three to four reasons related to your agency’s activity drifted through your head when you saw this headline. And those reasons could very well be true, but the primary reason why agencies struggle goes back […]

This Week in Government Tech Media – February 28, 2025

The Trump administration this week continued its quest to identify and cut what it views as wasteful government spending. Amid new executive orders, policy memos and contract cancellations, the government tech media covered the new developments: Cuts to Contracts, Personnel Agencies across government were ordered to cut their workforces and to review and potentially cancel […]

Navigating Uncertain Waters for Public Sector Communications 

To say there is change and uncertainty in Washington right now is an understatement. We are in exceptional times. With many clients asking for our guidance on the right approach to communications during this transitional period, we are offering some thoughts on what we believe is the best course of action. First and foremost, don’t […]

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Inside the Media Mind of Nate Nelson, Dark Reading

On this episode of Inside the Media Minds, our co-hosts Christine Blake and Madison Farabaugh talked with Nate Nelson, Reporter at Dark Reading and fellow podcaster. During the conversation, they discuss the start of Nate’s podcasting career writing for Malicious Life and the start of his journalism career at Threatpost, before finding his way to […]

This Week in Government Tech Media – February 21, 2025

Over the past several weeks, it seemed like much of the government tech media’s coverage focused on issues like downsizing and funding cuts at federal civilian agencies. This week, we noted an uptick in news coverage related to policy and organizational changes at the Department of Defense (DOD). Here’s a roundup of some of the […]

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Going Gov & Beyond with Rachel Jewett & Jeff Hill, Via Satellite

Rachel Jewett, senior managing editor at Via Satellite, and Jeff Hill, executive editor for Via Satellite and chairman of the SATELLITE Conference and Exhibition, are among the leading authorities on the growing space space/satellite market. Over the years both have been working at the publication, they’ve documented the explosive growth in the market and the […]

Want to Create Effective & Compelling Content? Avoid These Pitfalls

In our previous blog, we talked about the five questions to ask to help ensure that your content serves your audience and your purposes. Now, we want to take a slightly more light-hearted look at some of the common content pitfalls and steps you can take to avoid them. Face it, no one ever enjoyed […]

This Week in Government Tech Media – February 14, 2025

As the government technology media continues to keep tabs on the uncertainty resulting from the flood of executive orders and the activities of the Department of Government Efficiency (DOGE), reporters this week have also turned their attention to the effects of those actions on contractors. Below, we offer a roundup of that news and more. […]

Strengthening Space Cybersecurity: Insights from the Washington Space Business Roundtable

Many thanks to the Washington Space Business Roundtable for hosting a compelling panel discussion offering a current look at space cybersecurity – a combination of two exciting topics that are near and dear to our hearts at W2 Communications. The expert panelists included Erin Miller of Space ISAC, Lauryn Williams with the Office of the Assistant Secretary of […]

This Week in Government Tech Media – February 7, 2025

If you read our post last week, you’ll recall that much of the government technology media coverage was focused on actions by the Trump administration that put a hold on various spending initiatives – creating mass confusion among government workers and contractors. This week, much of the coverage has been in response to shake-ups caused […]