Inside the Media Mind of Byron Acohido: Black Hat Edition

On this week’s episode of Inside the Media Minds we meet with Byron Acohido, Pulitzer-winning journalist, Founder and Executive Director of The Last Watchdog.  According to Byron, issues within the cybersecurity realm today are “richer than ever,” leaving no shortage of interesting stories to tell. When he started “The Last Watchdog,” he did so just […]

Structure Your Storytelling with Mind Maps

I recently had the opportunity to visit a client HQ to work with their marketing executives on storyboarding a few corporate video projects. During that ideation session, we discussed the various elements that (often) define a narrative arc: introduction, conflict, rising action, twist, climax, falling action and resolution. As we explored these various elements, I […]

Inside the Media Mind of Joe Uchill: Black Hat Edition

On this week’s episode of Inside the Media Minds, we bring you back to the Black Hat 2019 Conference week in Las Vegas to hear from Joe Uchill, Cybersecurity Reporter at Axios.  With a background in applied math and a keen interest in research focused topics, Joe found himself accidentally immersed into journalism during college […]

Reflections on Black Hat and Planning for 2020 Trade Shows

Recently, several of our team members traveled to the 2019 Black Hat Conference in Las Vegas to support our cybersecurity clients with their public relations and creative activities. This year’s conference drew more than 20,200 security professionals to hear from more than 500 speakers across more than 90 technical trainings and 120 research-based briefings. As […]

Inside the Media Mind of Chuck Harold: Video Black Hat Edition

On this week’s special episode of Inside the Media Minds, we bring you to the Black Hat 2019 Conference in Las Vegas, Nevada where we met on-camera with Chuck Harold, Executive Producer and Host of Security Guy Radio. Chuck’s career began in law enforcement where he became the first in his police department to use […]

How Quality Content Earns the Trust – and Loyalty – of Clients

In December 2010, W2 Communications launched its content development division. With this, the agency made a commitment to dedicated, in-house staffing for client content services, instead of contracting this work out to freelancers. The professionals in this division bring a wide range of relevant experience, including all forms of editorial and marketing research/business communications. This […]

Inside the Media Minds Recognized with PR Daily Award

We are excited to announce that W2 Communications’ award-winning podcast, Inside the Media Minds recently received a 2019 PR Daily Award! Our Honorable Mention selection demonstrates the podcast’s influence in the field and its position as a unique resource for those in the PR industry.  The Ragan and PR Daily Award programs celebrate the most […]

Employee Feature Friday: Courtly Stevens

Courtly is Vice President at W2 Communications where she brings over two decades of technology public relations within network, storage, chip, wireless, and security industries. She is pragmatic with a knack for building productive partnerships between executives, investors, marketing, and sales organizations with their respective target audiences by leveraging key media and analyst relationships, thus […]

Inside the Media Mind of Carten Cordell: Living Amongst the Great Technological Shift

On this week’s episode of Inside the Media Minds we meet with Carten Cordell, Staff Reporter at Washington Business Journal where he covers a multitude of topics, including technology, government contractors, aerospace and defense, digital transformation, cloud adoption and cybersecurity. We learn about his passion for writing about these topics in the D.C. area – […]

Previewing the Heat of Black Hat USA

On August 3-8 the Black Hat USA conference will return to Mandalay Bay in Las Vegas, dominating what is always a stimulating week of cybersecurity news cycles.  Black Hat is another one of the cybersecurity community’s must-attend conferences, but no two shows are alike. Unlike RSA Conference, which follows the cruise ship approach of offering […]