Recession-Proof Your Cybersecurity Marketing

(Note to readers: This is the second in a series of blog posts focused on how technology and cybersecurity companies can better prepare for an anticipated economic downturn. Read the previous blog here.) At the moment, there is much talk about a potential economic recession. Whether or not it happens, or to what degree, now […]

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Inside the Media Mind of Francis Rose, Founder of the Francis Rose Media Group

For the second time on Inside the Media Minds, our host Christine Blake was thrilled to catch up with Franics Rose to discuss his newest endeavor, the Francis Rose Media Group, which launched today. This summer Francis sat down with his friend and career coach who challenged him to answer the question, what do I […]

What’s Your New Year’s Resolution?

As we kick-off 2023, we have a lot to look forward to. Over the course of a year, we’re constantly striving to be the best integrated marketing professionals we can be. But, it’s good to set goals for ourselves.  Here are  some of the W2 Communications team’s New Year’s resolutions:

W2 Communications Closes Successful 2022 Toys for Tots Drive with AFCEA DC

In this season of giving, W2 Communications was proud to partner with AFCEA DC, the Washington, DC-based chapter of AFCEA International, and Toys for Tots in support of its 2022 Toy Drive Challenge. We collected over 200 toys over the course of the eight-week drive, contributing to AFCEA DC’s goal of 8,000 toys donated. Thank […]

Communicating COVID-19: How Messaging Can Help Influence End User Behavior

I recently traveled to the National Communication Association’s annual conference to present findings from research into how presenting COVID-19 vaccine information to people of different socioeconomic statuses and races using different message frames may impact their intention to vaccinate.  This research was part of my graduate school work at George Mason University, where I specialized […]

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Inside the Media Mind of Mike Farrell, Editor-In-Chief at CyberScoop

In the latest episode of Inside the Media Minds, our host Christine Blake spoke with Mike Farrell, Editor-In-Chief at CyberScoop.  Mike kick-started his career back in high school where he was Editor-In-Chief of the school newspaper. Now, with over 20 years of journalism experience under his belt, Mike is the Editor-In-Chief of CyberScoop.  While many […]

Research Can Ensure Your Message Resonates

Is your unique market value clear and relevant? Is your message being heard – and understood – to drive the results you and your stakeholders need? A compelling story is at the heart of customer engagement. Content that reflects key customer concerns in the context of broader industry narratives will educate your audience, establish credibility […]

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Inside the Media Mind of Rhea Kelly, Higher Education Editor in Chief at Campus Technology

On this week’s episode of Inside the Media Minds, our host Christine Blake chatted with Rhea Kelly, the Higher Education Editor-in-Chief at Campus Technology.  Rhea began her career in consumer magazines, starting at Shape Magazine, which was one of the top women’s lifestyle magazines at the time. She recognized the high stress of a consumer […]