How Quality Content Earns the Trust – and Loyalty – of Clients

In December 2010, W2 Communications launched its content development division. With this, the agency made a commitment to dedicated, in-house staffing for client content services, instead of contracting this work out to freelancers. The professionals in this division bring a wide range of relevant experience, including all forms of editorial and marketing research/business communications. This […]

Inside the Media Minds Recognized with PR Daily Award

We are excited to announce that W2 Communications’ award-winning podcast, Inside the Media Minds recently received a 2019 PR Daily Award! Our Honorable Mention selection demonstrates the podcast’s influence in the field and its position as a unique resource for those in the PR industry.  The Ragan and PR Daily Award programs celebrate the most […]

Employee Feature Friday: Courtly Stevens

Courtly is Vice President at W2 Communications where she brings over two decades of technology public relations within network, storage, chip, wireless, and security industries. She is pragmatic with a knack for building productive partnerships between executives, investors, marketing, and sales organizations with their respective target audiences by leveraging key media and analyst relationships, thus […]

Inside the Media Mind of Carten Cordell: Living Amongst the Great Technological Shift

On this week’s episode of Inside the Media Minds we meet with Carten Cordell, Staff Reporter at Washington Business Journal where he covers a multitude of topics, including technology, government contractors, aerospace and defense, digital transformation, cloud adoption and cybersecurity. We learn about his passion for writing about these topics in the D.C. area – […]

Previewing the Heat of Black Hat USA

On August 3-8 the Black Hat USA conference will return to Mandalay Bay in Las Vegas, dominating what is always a stimulating week of cybersecurity news cycles.  Black Hat is another one of the cybersecurity community’s must-attend conferences, but no two shows are alike. Unlike RSA Conference, which follows the cruise ship approach of offering […]

The Questions That Every Content “Report Card” Must Answer

We all love report cards, don’t we? Well, OK, there were some we received in school that we could have done without. But, in the business world, report cards – whether in the form of employee evaluations, or appraisals of projects, agreements, partnerships, vendor services etc. – measure tangible value. These routine assessments should include […]

Inside the Media Mind of Dave Bittner: Inside the CyberWire

On our 25th episode of Inside the Media Minds, we are excited to talk with Dave Bittner, Producer and Podcast Host of The CyberWire’s podcast which consists of CyberWire Daily, Hacking Humans, Research Saturday, Special Edition and CyberWire-X, and has recently reached 15 millions downloads globally!  On this week’s episode, we learn about Dave’s professional […]

Inside the Media Mind of Rob Lever: Technology’s Global Disruption

On this week’s episode of Inside the Media Minds we hear from Rob Lever, Technology and Media Correspondent at AFP, one of the largest global news agencies in the world. Rob’s passion for journalism began during The Watergate Scandal when he began to understand the unique responsibility that journalists have in “uncovering the truth” of […]

W2 Communications, CBRE Present First Annual “Cybersecurity Impact Awards” at CYBERTACOS

Last week, W2 Communications and commercial real estate firm CBRE presented the first annual Cybersecurity Impact Awards, recognizing the top local companies for leadership and innovation within the cybersecurity industry, ranging from start-up to large-size companies. As part of CYBERTACOS– a series of networking events created to bring together the local cybersecurity and broader IT […]

Want Good Content? Make Sure It “Checks Out” as Accurate – and Trustworthy

This is the second of a two-part blog series. In a recent blog, I elaborated upon how good fact checking adds value to content marketing. At our integrated marketing agency, we spend considerable time gathering persuasive research details to support our clients’ messages – and getting these details right. Why? Because such steps elevate the […]