As corporate marketing and communications leaders begin their 2024 planning or look to reset their programs, it’s critical that they include a strategic marketing plan. This plan ensures that your initiatives align with corporate goals and, ultimately, deliver value to your company. In this blog, we walk through the steps to help you create a […]
As if there was any doubt, 2023 will go down as the year Artificial Intelligence (AI) went mainstream. Virtually every consumer and every business is researching and discussing the opportunities and pitfalls. Ironically, we launched our first pure AI client about five years ago and worked with companies that were using AI and machine learning […]
Previously, I explored the impact of AI on PR functions – where our firm is excited and where we are proceeding with caution. Beyond its usefulness as a tool, a larger conversation is brewing within the PR and marketing world: some fearing it has the potential to kill (or significantly transform) our jobs and others […]
The debate raging among PR, corporate communications and marketing professionals mirrors the months’ long discourse taking place across just about every aspect of business – how will Artificial Intelligence (AI) impact the future of public relations, our job responsibilities, livelihoods and roles within our organizations? For many, the answer is nowhere near clear cut – […]
As the host of the new Politico Tech podcast, Steven Overly is exploring political and policy topics through a technological lens. That mission alone lends itself to a variety of conversation focuses, including healthcare, national security, and national politics and campaigning – a particularly hot topic as we move into the heart of the 2024 […]
Threads, Meta’s latest social media platform, has captured the curiosity of marketers and executives, leaving several with questions on if a business should join the platform. Before joining any social media platform, you should always ask: does this enhance my social media strategy or create another task that pulls attention from the successful execution of […]
Ahead of this year’s Black Hat conference, our host Christine Blake welcomed Becky Bracken, Editor at Dark Reading, to Inside the Media Minds. For the last 13 years, Becky has been immersed in the world of cybersecurity journalism, and has loved every minute of it. Before she started her journey in cyber journalism, she started […]
Change is inevitable, and in the world of SEO, change is constant. The most recent and significant change came on July 1 with the transition to Google Analytics 4 (GA4). Since 2012, Google Universal Analytics has served as a go-to tool for organizations seeking to track their website and digital marketing performance. Google based the […]
This week on Inside the Media Minds, our host Christine Blake was joined by fellow colleague, Jason Werden, VP of Public Sector at W2 Communications to welcome Justin Doubleday, Senior Reporter at Federal News Network. For nearly a decade, Justin has been reporting on the latest issues impacting the public sector. Before joining Federal News […]
Since the Biden Administration released its National Cybersecurity Strategy (NCS) in March, many in the technology industry – W2 Communications’ clients included – have been sharing their reactions to the strategy, as well as outlining how federal agencies can begin to implement the mandates it set forth. At the recent Cyber Central event in […]