(If you like this podcast, please share it. Thanks!) We all know that online video is huge. In fact, it will soon account for 90 percent of all Internet traffic, according to industry projections. So when you invest into this form of content marketing, how do you know whether on not you’re getting results — […]
PR Campaigns Require Year-Round Effort
(If you like this blog, please share it. Thanks!) If your communications/PR program amounts to sending out a couple press releases a year about product launches, then you don’t really have a program. A communications/PR program must be 100 percent integrated into a company’s overall, business planning. It combines multiple platforms and formats to communicate […]
Biggest Myths about the “New PR Realities”
(If you like this blog, please share it. Thanks!) As indicated on our blog, I recently spoke at the Mid-Atlantic Marketing Summit(@MAMSummit) last week as part of a panel discussion on the “new realities” of PR. Here’s my take on the topic: The contention that a wave of “new realities” are transforming the very essence […]
In Need of a Message Makeover?
Organizations ‑ especially tech companies ‑ often encounter difficulty in describing product/services offerings to audiences in a clear manner. Take the cloud, a concept subject to a long stream of muddled messaging. Heavyweights like Google, Apple and Microsoft have spent a fortune to unveil their cloud-based products to the consumer market. But try asking potential […]
Five Minutes With … Rufus Manning on SEO
(If you like this podcast, please share it. Thanks!) It’s not enough to simply produce good content marketing. There are literally billions of online searches conducted every day. If your company is producing well-packaged content yet remains behind the curve on search engine optimization (SEO), then it’s very likely to “get lost” out there amid a […]
Five Minutes With … Steve Smallman Jr. on Video Content
(If you like this podcast, please share it. Thanks!) Video content means much more than mashups, pet tricks and pranks on YouTube. Increasingly, companies are recognizing that video has emerged as perhaps the top form of content to connect with future customers, clients and partners. Yet, too many businesses pursue this the wrong way. They may […]