Dennis McCafferty, W2 CommunicationsBy Dennis McCafferty

Five Minutes With … Steve Smallman Jr. on Video Content

Steve Smallman Jr.

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Video content means much more than mashups, pet tricks and pranks on YouTube. Increasingly, companies are recognizing that video has emerged as perhaps the top form of content to connect with future customers, clients and partners.

Yet, too many businesses pursue this the wrong way. They may fail to distribute video effectively, not getting it to the right audience. Or, worse, the content itself is so badly produced, that it conveys the wrong message/image – doing more damage than good.

In this “TechConnections: Five Minutes With …” installment, Steve Smallman Jr. of 15Four in Baltimore discusses how to avoid these pitfalls in developing your video content marketing. Partnering with Apple and Google, 15Four provides full-service video content planning and execution – including production, distribution and ROI analysis – for a variety of corporate customers that include PwC, Mutual of Omaha and Ciena. Listen to our conversation on getting the most out of video content for business.

About our guest: Smallman is co-founder/senior partner at 15Four. Previously, he was director at NorthBay Media Arts and executive director at New Song Arts and Media.

This interview was hosted by Dennis McCafferty, Director of Content for W2 Communications, high tech PR agency. Find out more about our full service communications offerings. Subscribe to our “Tech Connections: Five Minutes With …” series on iTunes.

Dennis McCafferty, W2 Communications

Dennis McCafferty, Vice President of Content

As Vice President of Content, Dennis McCafferty brings more than 20 years of experience in editorial, working in all forms of content: metro/national newspapers, regional/national magazines, custom publications/content marketing, radio, TV, blogs and social media. Since joining W2 Communications, Dennis’s projects have included white papers, industry-publication byliners, blogs, op-eds, podcasts and case studies for the range of the agency’s clients.

Previously, he launched his own B2B/B2G/custom-publishing business, DM Enterprises, and worked with clients such as IBM, Advanced Micro Devices, USAA, Nationwide, Amtrak, Ritz-Carlton, MasterCard, GM and many others for their content marketing needs. He has also contributed to Baseline, CIO Insight, Washington Technology and VARBusiness magazine, among other titles.

From September 1997 through March 2010, he served as Senior Writer at USA WEEKEND, for which he interviewed newsmakers such as Presidents Bush and Clinton, Caroline Kennedy, Donald Trump and Web founder Tim Berners-Lee. Before WEEKEND, he was a staff writer for the Atlanta Journal-Constitution, where he won a national, first-place award for investigative reporting.

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