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Video content means much more than mashups, pet tricks and pranks on YouTube. Increasingly, companies are recognizing that video has emerged as perhaps the top form of content to connect with future customers, clients and partners.
Yet, too many businesses pursue this the wrong way. They may fail to distribute video effectively, not getting it to the right audience. Or, worse, the content itself is so badly produced, that it conveys the wrong message/image – doing more damage than good.
In this “TechConnections: Five Minutes With …” installment, Steve Smallman Jr. of 15Four in Baltimore discusses how to avoid these pitfalls in developing your video content marketing. Partnering with Apple and Google, 15Four provides full-service video content planning and execution – including production, distribution and ROI analysis – for a variety of corporate customers that include PwC, Mutual of Omaha and Ciena. Listen to our conversation on getting the most out of video content for business.
About our guest: Smallman is co-founder/senior partner at 15Four. Previously, he was director at NorthBay Media Arts and executive director at New Song Arts and Media.
This interview was hosted by Dennis McCafferty, Director of Content for W2 Communications, a high tech PR agency. Find out more about our full service communications offerings. Subscribe to our “Tech Connections: Five Minutes With …” series on iTunes.