How to Maintain a Professional Twitter Account – and Avoid the Dreaded “Resurfaced Tweet”

Stop me if you’ve heard this before – a public figure, brand executive or celebrity did something on social media that caused more harm than good. We’ve seen careers ruined and storms of negative PR resulting from “dead” posts that resurface like zombies from a figurative social media graveyard, feeding on the reputations of otherwise […]

Inside the Mind of Troy Schneider: A Federal Media Deep Dive

This week’s guest on W2 Communications’ podcast, “Inside the Media Minds,” is Troy Schneider, Editor-in-Chief of Federal Computer Week (FCW) and Government Computer News (GCN).  Along with hosts Christine Blake and Evan Weisel, Troy discusses the numerous publications he oversees and even breaks some news regarding GCN’s awards program! The show takes a nostalgic turn when […]

Securing the Federal Government: Challenges and Opportunities

Last week’s Security Through Innovation Summit, presented by FedScoop, offered interesting perspectives on cybersecurity through a federal government lens. While there were new insights well worth learning, it seemed there was also a bit of an uncomfortable resignation in much of the audience: cyber threats have unfortunately become commonplace. The ever-insightful Chris Young, CEO of […]

Bloomberg BNA’s Dan Stoller on the Facebook/Cambridge Analytica Scandal

Dan Stoller, Senior Legal Editor for Bloomberg BNA’s Privacy & Security Law Report, was this week’s guest on W2 Communications’ “Inside the Media Minds” podcast. During the conversation, we discuss Dan’s background in law and journalism, data privacy and what to look for in the news in the second half of 2018. Highlights from this week’s […]

Q&A with a Former Tech Journalist: How to Ensure Your Emailed Pitch Gets Read – and Covered

  In this blog post, we sit down with Dennis McCafferty, Vice President of Content at W2 Communications, to discuss – from a former journalist’s perspective – what reporters look for in a pitch. Dennis joined W2 Communications in December 2010, after working more than 20 years as a journalist, with experience in all forms […]

Happy Mother’s Day!

As we gear up for Mother’s Day this weekend, can you believe it’s been one year since the WannaCry mayhem? With that said, Happy Mother’s Day from W2 Communications!

EmployeeFeatureFriday: Tom Resau

(If you like this blog, please share it. Thanks!) As a senior vice president at W2 Communications specializing in cybersecurity PR campaigns, Tom Resau brings more than 18 years of experience, including the creation and management of public sector, energy and financial services PR programs for Symantec’s corporate communications team. Throughout his career, he has […]

CYBERTACOS Spices Up D.C. Networking Scene for Cybersecurity Pros and Media

(If you like this blog, please share it. Thanks!) “Stay crunchy!” … Upwards of 250 cybersecurity professionals and media gathered this week for tacos, drinks and networking at CYBERTACOS, an event founded by W2 Communications and co-hosted with LaunchTech Communications. Held at Don Tito in Arlington, Va., CYBERTACOS kicked off by hosting its first-ever “Meet […]

Data Privacy Day: Friendly Reminders for Marketers

Today, companies throughout the U.S. begin recognizing Data Privacy Day (formally set for Sunday, January 28). Now in its 10th year, the goal of this international event is to raise privacy awareness among businesses and individuals and promote strong data safeguarding practices. For those of us in the marketing and PR fields, Data Privacy Day […]

Is Facebook Worth It for Businesses?

If I were to sit down in 2012 to write this post, it would read quite differently. We once thought of social media as a place where people connected with friends and family to stay in touch and share common interests. Not long after that, we saw the great awakening of brands flocking to the […]