In this blog post, we sit down with Dennis McCafferty, Vice President of Content at W2 Communications, to discuss – from a former journalist’s perspective – what reporters look for in a pitch. Dennis joined W2 Communications in December 2010, after working more than 20 years as a journalist, with experience in all forms of […]
Introducing “Inside the Media Minds” – A W2 Communications Production
Did you know (or hear!) about our brand new podcast series – Inside the Media Minds? We are excited to be on the air interviewing some of the most reputable technology reporters in the media landscape today. The podcast features in-depth conversations with journalists who share everything from how they began their journalism careers, to their […]
CYBERTACOS Spices Up D.C. Networking Scene for Cybersecurity Pros and Media
(If you like this blog, please share it. Thanks!) “Stay crunchy!” … Upwards of 250 cybersecurity professionals and media gathered this week for tacos, drinks and networking at CYBERTACOS, an event founded by W2 Communications and co-hosted with LaunchTech Communications. Held at Don Tito in Arlington, Va., CYBERTACOS kicked off by hosting its first-ever “Meet […]
Data Privacy Day: Friendly Reminders for Marketers
Today, companies throughout the U.S. begin recognizing Data Privacy Day (formally set for Sunday, January 28). Now in its 10th year, the goal of this international event is to raise privacy awareness among businesses and individuals and promote strong data safeguarding practices. For those of us in the marketing and PR fields, Data Privacy Day […]
How to Earn the “Trust Factor” in Content
(If you like this blog, please share it. Thanks!) In an article earlier this year for the Content Marketing Institute, digital marketing guru Sujan Patel makes a compelling case for earning the “trust factor” in content. I strongly agree that this is an overlooked value – if your target audience doesn’t consider your content as […]
4 Ways to Conduct a Great Content Interview
(If you like this blog, please share it. Thanks!) I read many blogs and reports about content marketing, and most focus on storytelling and SEO: You want to convey a compelling narrative about your clients, and, obviously, you need people – specifically your target audience members – to find it online and read it. As […]
Three Ways to Showcase Your Clients’ Research
(If you like this blog, please share it. Thanks!) Unique research and findings serve as a critical component for many tech companies, especially those within the cybersecurity sub-sector. In fact, our cybersecurity clients often set up dedicated teams for studies, to discover and report on new network threats, industry trends, vulnerabilities and more. The subsequent, […]
EmployeeFeatureFriday: Carrie VanBuskirk
(If you like this blog, please share it. Thanks!) Since joining our high-tech PR firm as an Account Coordinator in December 2015, Carrie has overseen results-generating media relations, managed social media, coordinated events and played a key role in the development of successful PR campaigns. She has worked with technology organizations of all sizes and industries. […]
Get the Most Out of RSA Conference 2016
(If you like this blog, please share it. Thanks!) It seems hard to believe, but RSA Conference 2016 is less than six weeks away. Hosted in San Francisco from Feb. 29 to March 4, RSA is arguably the biggest show in the cybersecurity industry: During last year’s event, 33,000 attendees sat in on some 490 […]