Blogging has become a content market staple for many businesses as it gives them an opportunity to share their direct expertise and perspective with an audience, while improving SEO. While writing for a company or personal site provides an obvious benefit, brand leaders should explore the idea of guest blogging. This is a type of […]
(If you like this blog, please share it. Thanks!) What are the rewards – and pitfalls – of hiring ex-journalists as content marketers? Dennis McCafferty, W2 Communications Director of Content, was recently featured in an article in a prominent website, The B2B Marketing Mentor, to share his thoughts on this topic. B2B Marketing Mentor is […]
(If you like this blog, please share it. Thanks!) As posted here previously, I recently contributed this Content Marketing Institute piece about the growing trend of recruiting former journalists to help execute brand-content promotion. Many of these ex-reporters are hired on a contractual, freelance basis, and others – like me – do it fulltime. Either […]
(If you like this blog, please share it. Thanks!) Technology companies are super-charged to push forward with new and dynamic ways to innovate and connect with customers. Passive organizations need not apply. If they did, they wouldn’t survive. Given this reality, our high tech PR agency frequently meets with clients who typically express the need […]
(This is the first of a two-part blog on the impact and value of survey content for clients. If you like this blog, please share it. Thanks!) As a PR professional, you’re constantly tasked to get your clients “into the news,” to raise awareness about their products/solutions and position their executives as thought leaders. That’s how […]
(This is the second of a two-part blog on the impact and value of survey content for clients. If you like this blog, please share it. Thanks!) In my last blog, I weighed in on how a well-conceived and executed survey can position your clients to go far beyond simply getting “into the news.” This kind […]
We’ve weighed in extensively on this blog about the value of full-services PR/communications, how the industry has rapidly shifted to meet the evolving demands of the digital age. With our expertise in marketing campaigns, social media and content marketing generation, we pride ourselves on effectively serving the interests of clients through a wide variety of […]
(If you like this blog, please share it. Thanks!) When bringing in a New Year, it’s common to conduct self-assessments: As a professional, you may evaluate what endeavors within the last 12 months have worked well, and how to improve upon them. In the PR industry, making improvements isn’t really about undergoing dramatic overhauls. It’s […]
(If you like this blog, please share it. Thanks!) What happened to my Facebook, Twitter and LinkedIn feeds? Instead of text-based updates from work colleagues/associates, friends and family, my pages are filled with images, videos, screen captures, e-cards and quotes. Not that my social-media circle is generating all of this content on its own. Instead, people are posting what other […]
(If you like this podcast, please share it. Thanks!) We all know that online video is huge. In fact, it will soon account for 90 percent of all Internet traffic, according to industry projections. So when you invest into this form of content marketing, how do you know whether on not you’re getting results — […]