(If you like this podcast, please share it. Thanks!) It’s not enough to simply produce good content marketing. There are literally billions of online searches conducted every day. If your company is producing well-packaged content yet remains behind the curve on search engine optimization (SEO), then it’s very likely to “get lost” out there amid a […]
Five Minutes With … Steve Smallman Jr. on Video Content
(If you like this podcast, please share it. Thanks!) Video content means much more than mashups, pet tricks and pranks on YouTube. Increasingly, companies are recognizing that video has emerged as perhaps the top form of content to connect with future customers, clients and partners. Yet, too many businesses pursue this the wrong way. They may […]
Making Our Big Debut ….
(If you like this blog, please share it. Thanks!) These are exciting times for W2 Communications: First, we unveiled our new blog “makeover.” Now, we’re officially announcing that our popular “Tech Connections: Five Minutes With …” podcast series is available on iTunes. That’s right: You can now download directly off iTunes those brief but information-packed […]
Five Minutes With … Kelly Harman on Classic Career Mistakes for Women
(If you liked this blog, please share it. Thanks!) You want to be a team player, but you have to take credit for the good work you do … That’s a fine balancing act. Unfortunately, too many female professionals struggle with this challenge. Women have to get comfortable about staking claim to their valuable contributions […]
Five Minutes With…Kelly Harman on Women in Tech
(If you liked this podcast, please share it. Thanks!) Women account for just one-quarter of all science, technology, engineering and mathematics (STEM) positions – even though they hold one-half of all overall jobs in the economy. What are the best ways to level this playing field? It starts with education at an early age, says Kelly […]
Five Minutes With … Joyson Cherian on Rapid Response
(If you liked this podcast, please share it. Thanks!) When news is breaking — whether a nasty virus is taking down major websites, a new regulatory initiative is proposed or any other kind of major developments surface involving the technology industry — whom does the industry/national press seek out for expert commentary? These thought leaders […]