Security Buzzword Bracketology: Cutting Down the Nets

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Last night, the North Carolina Tar Heels won the NCAA Division I Men’s Basketball Tournament (a.k.a. March Madness) championship. Today, W2 Communications crowns its own champion in its Security Buzzwords Bracket, ranking cybersecurity buzzwords. “Innovative,” “Disruptive,” “Strategic” and “Architecture” outlasted the competition to make the “Final Four.” After voting internally, W2 Communications selected “Innovative” and “Strategic” for the “final round.”

As seen below, “Innovative” won the inaugural Security Buzzwords Bracket as our favorite buzzword.

Thanks to those who participated on Twitter, Facebook and Instagram, using the hashtag #W2SecurityBuzz.

At W2 Communications, we understand that to be truly innovative, you need to go beyond buzzwords and take a creative approach to communications — whether that’s media relations, social media, content development or marketing. If you’re interested in learning more about what we do, please contact us.


Cybersecurity buzzwords bracket