(If you like this podcast, please share it. Thanks!) We all know that online video is huge. In fact, it will soon account for 90 percent of all Internet traffic, according to industry projections. So when you invest into this form of content marketing, how do you know whether on not you’re getting results — […]
Black Hat: 3 Security Trends to Watch
(If you like this blog, please share it. Thanks!) Attending the most recent Black Hat USA after taking a couple years “off” is like returning to a favorite neighborhood after being away for a while: You get a sense that much has changed (such as security trends) while, at the same time, there’s a certain […]
How PR Pros Should Engage Reporters
(If you like this blog, please share it. Thanks!) In my early years of journalism, I once worked for an editor who wanted to get rid of every chair in the office. Why? Because, in doing so, he’d force his reporters to go out and conduct in-person interviews. He never actually removed the chairs. But […]
Five Minutes With … Molly Huie on Mobile Fed Tech
(If you like this podcast, please share it. Thanks!) Mobility makes the federal worker more productive. Mobility helps government organizations save significantly on costs. Hence, greater mobility is something that public sector managers and their employees would like to incorporate at their agencies. So what’s stopping them? A recent Market Connections-commissioned survey conducted by AOL Government reveals answers. The […]
Five Minutes With … Lisa Dezzutti on Getting Fed IT Work
(If you like this podcast, please share it. Thanks!) In this era of Tweets, webinars and hyper-mobility, would you believe that federal agency IT decision-makers can’t get enough of … print articles in industry pubs? And trade shows? Yep. While they also depend greatly upon online content, social media and other digital resources, they still […]
Five Minutes With … Shashi Bellamkonda on the Future of Social Media
(If you like this podcast, please share it. Thanks!) Over the next three to five years, what will distinguish the companies that maximize value from blogs, Facebook, Twitter, etc. and those that don’t? Much of this will boil down to the effectiveness of content curation and company ambassadorship, according to social-media expert Shashi Bellamkonda […]
Five Minutes With … Mona Anita Olsen on Our Entrepreneurial Community
(If you like this podcast, please share it. Thanks!) Northern Virginia’s tech start-ups are getting a big boost these days, thanks to George Mason University. Through the Mason Small Business Development Center (SBDC) at the Mason Enterprise Center – part of GMU’s Office of Research and Economic Development – hundreds of small businesses looking to drive IT innovation […]
Five Minutes With … Rufus Manning on SEO
(If you like this podcast, please share it. Thanks!) It’s not enough to simply produce good content marketing. There are literally billions of online searches conducted every day. If your company is producing well-packaged content yet remains behind the curve on search engine optimization (SEO), then it’s very likely to “get lost” out there amid a […]
Making Our Big Debut ….
(If you like this blog, please share it. Thanks!) These are exciting times for W2 Communications: First, we unveiled our new blog “makeover.” Now, we’re officially announcing that our popular “Tech Connections: Five Minutes With …” podcast series is available on iTunes. That’s right: You can now download directly off iTunes those brief but information-packed […]
How to Give Your Blog a Facelift
(If you liked this blog, please share it. Thanks!) For more than a year now, we’ve had a blast putting out the W2 Communications blog. Judging from the feedback we get from our readers – both on and offline – you’ve enjoyed it too. As a hi tech PR agency that’s constantly in the middle of […]