How to Land Your Brand on “Center Stage”

(This is the second of a two-part blog about creating brand distinction. If you like this blog, please share it. Thanks!) In Part I of this blog, I extended kudos to Security Experts founder Winn Schwartau, who stirred much discussion with a controversial recent column on the RSA Conference. Aside from citing the inappropriateness of […]

How Marketing Fails during “Prime Time”

(This is the first of a two-part blog about creating brand distinction. If you like this blog, please share it. Thanks!) Security Experts founder Winn Schwartau stirred much discussion earlier this year with a controversy-charged column on the RSA Conference. Now, it isn’t often that a respected leader such as Schwartau inspires such a lively debate […]

Inside Baseball: How IT Transforms How Reporters Work

(If you like this blog, please share it. Thanks!) We get all kinds of interesting visitors here at our high-tech PR firm. Some of them, in fact, are journalists who have – on the surface – little to do with IT. But that would be a misimpression. Because if you’re a working reporter, the latest in […]

3 Key Conversations about IT Security

(This is the second of a two-part blog from W2 Communications Vice President Tom Resau, who has spent his career developing and executing PR/communications campaigns for leading information security companies. If you like this blog, please share it. Thanks!) In my last blog, I described what I call today’s “Age of Data Breach Enlightenment.” Organizations […]

Why Companies are Smarter about IT Security

(This is the first of a two-part blog from W2 Communications Vice President Tom Resau, who has spent his career developing and executing PR/communications campaigns for leading information security companies. If you like this blog, please share it. Thanks!) If you’re a security vendor with a great track record of customer successes, you want to get […]

The Biggest Mistake in Sharing Content

(If you like this blog, please share it. Thanks!) What happened to my Facebook, Twitter and LinkedIn feeds? Instead of text-based updates from work colleagues/associates, friends and family, my pages are filled with images, videos, screen captures, e-cards and quotes. Not that my social-media circle is generating all of this content on its own. Instead, people are posting what other […]

How to Get the Most from Social Media

(If you like this blog, please share it. Thanks!) Organizations are still struggling with social media: They realize it’s great for customer connectivity/response and brand recognition/loyalty. But they face difficulties in establishing effective policies and procedures that ensure that employees are sending the right messages out there. For evidence, look no further than the world […]

Five Minutes With … Chris Foss on Why Companies Fail at Online Marketing

Today’s organizations need a bigger-picture focus when it comes to online marketing strategies. Companies invest heavily into advertising and communications for off-line efforts, while the digital side gets relatively snubbed. For success in today’s environment, online marketing must fully integrate into the entire scope of business planning. Such foresight will ultimately result in your online […]

Five Minutes With … Hilary Fordwich on How Federal IT Contractors Can Get an Edge

(If you like this podcast, please share it. Thanks!) We can expect to see a continued, dramatic slowdown in U.S. government IT spending. So how do tech contractors stay in the hunt for what’s left of the pie? By focusing on specific strengths and finetuning this into a valuable niche, according to Hilary Fordwich. There’s […]