Securing the Federal Government: Challenges and Opportunities

Last week’s Security Through Innovation Summit, presented by FedScoop, offered interesting perspectives on cybersecurity through a federal government lens. While there were new insights well worth learning, it seemed there was also a bit of an uncomfortable resignation in much of the audience: cyber threats have unfortunately become commonplace. The ever-insightful Chris Young, CEO of […]

Bloomberg BNA’s Dan Stoller on the Facebook/Cambridge Analytica Scandal

Dan Stoller, Senior Legal Editor for Bloomberg BNA’s Privacy & Security Law Report, was this week’s guest on W2 Communications’ “Inside the Media Minds” podcast. During the conversation, we discuss Dan’s background in law and journalism, data privacy and what to look for in the news in the second half of 2018. Highlights from this week’s […]

EmployeeFeatureFriday: Carrie VanBuskirk

(If you like this blog, please share it. Thanks!) Since joining our high-tech PR firm as an Account Coordinator in December 2015, Carrie has overseen results-generating media relations, managed social media, coordinated events and played a key role in the development of successful PR campaigns. She has worked with technology organizations of all sizes and industries. […]

“Ringing the Bell” for Entrepreneurialism

(If you liked this blog, please share it. Thanks!) On April 26, 2016, W2 Communications Principal and Co-founder Evan Weisel joined a contingent of Virginia Tech leaders and supporters in New York taking part in the traditional New York Stock Exchange (NYSE) ringing of the closing bell. Also on hand for the event was Virginia […]

Get the Most Out of RSA Conference 2016

(If you like this blog, please share it. Thanks!) It seems hard to believe, but RSA Conference 2016 is less than six weeks away. Hosted in San Francisco from Feb. 29 to March 4, RSA is arguably the biggest show in the cybersecurity industry: During last year’s event, 33,000 attendees sat in on some 490 […]

Content Strategy: Avoid Format Blunders

(If you like this blog, please share it. Thanks!) Are you deploying multimedia content strategically – or are you doing it because “that’s what everyone is doing?” Do you have an effective content strategy? Sure, we’ve seen lots of statistics touting the dominance of video – that video will account for a staggering 80% of […]

“Must Ask” PR Job Interview Questions

(If you like this blog, please share it. Thanks!) In addition to being an extremely successful jobs site, CareerBuilder produces a great deal of interesting research about work life. Among their most often-quoted survey findings: Two of five employers estimate that the cost of a bad hire exceeds $25,000, and one-quarter say such hires cost […]

Westward Bound! We’re Expanding to California

(If you like this blog, please share it. Thanks!) We’ve always described ourselves as a Silicon Valley-styled firm which happens to operate in the nation’s capital. But having turned 12 in June, we decided to push forward with a new phase of growth – one that would establish a physical presence in California to take […]

Ask “Why” to Connect Content to Audience

(If you like this blog, please share it. Thanks!) In content marketing, it’s critical to make a meaningful connection to the target audience. But it’s not an easy task: Potential customers and partners are perpetually busy. There’s plenty of content out there competing for their time. If you don’t offer something that’s instantly compelling, they’re […]