(If you like this blog, please share it. Thanks!) In January, the highly regarded Content Marketing Institute forecasted that the rise of once-traditional journalists working on the brand side would emerge as one of the three most-critical content marketing trends of the year. Yet, not all traditional journalists are cut out to make such a […]
How Surveys Start the “Now” Conversation
(This is the first of a two-part blog on the impact and value of survey content for clients. If you like this blog, please share it. Thanks!) As a PR professional, you’re constantly tasked to get your clients “into the news,” to raise awareness about their products/solutions and position their executives as thought leaders. That’s how […]
3 Essential Steps of an Industry Survey
(This is the second of a two-part blog on the impact and value of survey content for clients. If you like this blog, please share it. Thanks!) In my last blog, I weighed in on how a well-conceived and executed survey can position your clients to go far beyond simply getting “into the news.” This kind […]
How to Host a Successful Media Roundtable
We’ve weighed in extensively on this blog about the value of full-services PR/communications, how the industry has rapidly shifted to meet the evolving demands of the digital age. With our expertise in marketing campaigns, social media and content marketing generation, we pride ourselves on effectively serving the interests of clients through a wide variety of […]
5 Ways to Ensure Your Content Delivers
(If you like this blog, please share it. Thanks!) My colleague, Chris Leach, recently weighed in with a “New Year”-themed column about the need for self-assessment, and how PR professionals should always remember that a winning client campaign doesn’t require a complete deconstruction of prior practices in light of change. Instead, he wrote, agency teams […]
6 Ways to Transform a Static PR Campaign
(If you like this blog, please share it. Thanks!) When bringing in a New Year, it’s common to conduct self-assessments: As a professional, you may evaluate what endeavors within the last 12 months have worked well, and how to improve upon them. In the PR industry, making improvements isn’t really about undergoing dramatic overhauls. It’s […]
Run! Geek! Run! Breaks (Another) Record!
(If you like this blog, please share it. Thanks!) This year’s Run! Geek! Run! was all about setting records – and, in this case, we’re not talking about speed ones. Our high-tech PR agency team at W2 Communications is proud to announce that we’ve given our biggest check ever to the Equal Footing Foundation: $20,000, […]
3 Key Conversations about IT Security
(This is the second of a two-part blog from W2 Communications Vice President Tom Resau, who has spent his career developing and executing PR/communications campaigns for leading information security companies. If you like this blog, please share it. Thanks!) In my last blog, I described what I call today’s “Age of Data Breach Enlightenment.” Organizations […]
Another Successful Run! Geek! Run!
(If you like this blog, please share it. Thanks!) With 700 signed up, this year’s Run! Geek! Run! set records for participation — and should do the same in raising funds for the Equal Footing Foundation. They came wearing running club T-shirts and company logos. One group of fun-loving participants even dressed up like Albert […]
Why Companies are Smarter about IT Security
(This is the first of a two-part blog from W2 Communications Vice President Tom Resau, who has spent his career developing and executing PR/communications campaigns for leading information security companies. If you like this blog, please share it. Thanks!) If you’re a security vendor with a great track record of customer successes, you want to get […]