Backups are critical for WordPress site owners. Many businesses depend on a functioning website Should your website go down unexpectedly, you need to have a plan in place to get your site back up as quickly as possible. While many hosting providers will backup your website for you, you shouldn’t rely solely on your host’s […]
(If you like this blog, please share it. Thanks!) “Stay crunchy!” … Upwards of 250 cybersecurity professionals and media gathered this week for tacos, drinks and networking at CYBERTACOS, an event founded by W2 Communications and co-hosted with LaunchTech Communications. Held at Don Tito in Arlington, Va., CYBERTACOS kicked off by hosting its first-ever “Meet […]
Today, companies throughout the U.S. begin recognizing Data Privacy Day (formally set for Sunday, January 28). Now in its 10th year, the goal of this international event is to raise privacy awareness among businesses and individuals and promote strong data safeguarding practices. For those of us in the marketing and PR fields, Data Privacy Day […]
Before I get into this article, thought I’d specify for whom this is written. If you’re in the marketing department of a multi-million dollar company that is either 1) producing corporate videos in-house or 2) evaluating the pros and cons of doing so, then the following tips will either help you elevate the quality of […]
If I were to sit down in 2012 to write this post, it would read quite differently. We once thought of social media as a place where people connected with friends and family to stay in touch and share common interests. Not long after that, we saw the great awakening of brands flocking to the […]
As a Creative Director whose role is to continually come up with new ideas, it’s a really bad situation if I find myself staring at a blank screen with no idea of where to begin—and it happens. Client deliveries are at risk, teams of people are awaiting direction, neither of which moves a business forward. […]
In PR, we tend to focus granularly on clients to distinguish them from the crowd – “What is your story? Why is it unique and compelling?” We go into “tunnel vision” mode as we immerse ourselves into their offerings, their market and goals. In the process, however, we often lack a peripheral view which can […]
At W2 Communications, we take pride in our commitment to clients as a one-stop, full-service agency. We offer far more than traditional PR; we are a communications consultancy. Because of this, our IT industry clients benefit from a wide range of services – PR, content, go-to-market and social media – to elevate the presence of […]
Mesh Omnimedia premieres trailer for its first feature length documentary film production: This Business of Autism. “This Business Of Autism is a expository documentary film about the economic and societal benefits of employing young adults with autism. Centered around the acquisition, construction and launch of Spectrum Designs’ new production facility in Port Washington, New York—a […]
(If you like this blog, please share it. Thanks!) In an article earlier this year for the Content Marketing Institute, digital marketing guru Sujan Patel makes a compelling case for earning the “trust factor” in content. I strongly agree that this is an overlooked value – if your target audience doesn’t consider your content as […]