In PR, we tend to focus granularly on clients to distinguish them from the crowd – “What is your story? Why is it unique and compelling?” We go into “tunnel vision” mode as we immerse ourselves into their offerings, their market and goals. In the process, however, we often lack a peripheral view which can […]
W2 Communications Wins Nine MarCom Awards for Content Development and Media Relations
At W2 Communications, we take pride in our commitment to clients as a one-stop, full-service agency. We offer far more than traditional PR; we are a communications consultancy. Because of this, our IT industry clients benefit from a wide range of services – PR, content, go-to-market and social media – to elevate the presence of […]
Mesh Omnimedia Premieres First Feature Length Documentary Trailer
Mesh Omnimedia premieres trailer for its first feature length documentary film production: This Business of Autism. “This Business Of Autism is a expository documentary film about the economic and societal benefits of employing young adults with autism. Centered around the acquisition, construction and launch of Spectrum Designs’ new production facility in Port Washington, New York—a […]
How to Earn the “Trust Factor” in Content
(If you like this blog, please share it. Thanks!) In an article earlier this year for the Content Marketing Institute, digital marketing guru Sujan Patel makes a compelling case for earning the “trust factor” in content. I strongly agree that this is an overlooked value – if your target audience doesn’t consider your content as […]
4 Ways to Conduct a Great Content Interview
(If you like this blog, please share it. Thanks!) I read many blogs and reports about content marketing, and most focus on storytelling and SEO: You want to convey a compelling narrative about your clients, and, obviously, you need people – specifically your target audience members – to find it online and read it. As […]
How to Respond to PR’s “Unexpected Storms”
(If you like this blog, please share it. Thanks!) You just landed that big media opportunity: In approximately 30 minutes, your client’s spokesperson will appear live on national television. And when you think nothing can go wrong, you get the call … Your spokesperson’s car broke down on the way to the studio. Now what? […]
Why Telling a Good Cybersecurity Story Requires “EQ”
(If you like this blog, please share it. Thanks!) Cybersecurity has transcended from a technical, niche concept into a universal conversation that corporate boardrooms, law enforcement circles and political institutions are engaging in. This comes as no surprise, considering the frantic digital evolution happening at a speed that –at times – is hard to keep […]
The 3 Key Traits of a First-Time PR Candidate
(If you like this blog, please share it. Thanks!) The summer months are around the corner and college seniors will start their journey to post-graduate life. The first step on that journey is nailing down a job out of college. Unfortunately, in today’s competitive PR job market, it is easier said than done. Overall, two-thirds […]
Security Buzzword Bracketology: Cutting Down the Nets
(If you like this blog, please share it. Thanks!) Last night, the North Carolina Tar Heels won the NCAA Division I Men’s Basketball Tournament (a.k.a. March Madness) championship. Today, W2 Communications crowns its own champion in its Security Buzzwords Bracket, ranking cybersecurity buzzwords. “Innovative,” “Disruptive,” “Strategic” and “Architecture” outlasted the competition to make the “Final […]
Security Buzzword Bracketology: The Final Rounds!
(If you like this blog, please share it. Thanks!) With Gonzaga, Oregon, North Carolina and South Carolina advancing to the Final Four in the NCAA Division I Men’s Basketball Tournament (a.k.a. “March Madness), W2 Communications voted this week for its Final Four in our Security Buzzword Bracket. Results are below. Next week, we’ll vote to advance […]