Today, companies throughout the U.S. begin recognizing Data Privacy Day (formally set for Sunday, January 28). Now in its 10th year, the goal of this international event is to raise privacy awareness among businesses and individuals and promote strong data safeguarding practices. For those of us in the marketing and PR fields, Data Privacy Day […]
Eight Tips For Producing Corporate Video
Before I get into this article, thought I’d specify for whom this is written. If you’re in the marketing department of a multi-million dollar company that is either 1) producing corporate videos in-house or 2) evaluating the pros and cons of doing so, then the following tips will either help you elevate the quality of […]
Is Facebook Worth It for Businesses?
If I were to sit down in 2012 to write this post, it would read quite differently. We once thought of social media as a place where people connected with friends and family to stay in touch and share common interests. Not long after that, we saw the great awakening of brands flocking to the […]
Seven Tips to Kickstart Your Creativity
As a Creative Director whose role is to continually come up with new ideas, it’s a really bad situation if I find myself staring at a blank screen with no idea of where to begin—and it happens. Client deliveries are at risk, teams of people are awaiting direction, neither of which moves a business forward. […]
Three Critical Thinking-Inspired PR Practices for 2018 – and Beyond
In PR, we tend to focus granularly on clients to distinguish them from the crowd – “What is your story? Why is it unique and compelling?” We go into “tunnel vision” mode as we immerse ourselves into their offerings, their market and goals. In the process, however, we often lack a peripheral view which can […]
W2 Communications Wins Nine MarCom Awards for Content Development and Media Relations
At W2 Communications, we take pride in our commitment to clients as a one-stop, full-service agency. We offer far more than traditional PR; we are a communications consultancy. Because of this, our IT industry clients benefit from a wide range of services – PR, content, go-to-market and social media – to elevate the presence of […]
Mesh Omnimedia Premieres First Feature Length Documentary Trailer
Mesh Omnimedia premieres trailer for its first feature length documentary film production: This Business of Autism. “This Business Of Autism is a expository documentary film about the economic and societal benefits of employing young adults with autism. Centered around the acquisition, construction and launch of Spectrum Designs’ new production facility in Port Washington, New York—a […]
How to Earn the “Trust Factor” in Content
(If you like this blog, please share it. Thanks!) In an article earlier this year for the Content Marketing Institute, digital marketing guru Sujan Patel makes a compelling case for earning the “trust factor” in content. I strongly agree that this is an overlooked value – if your target audience doesn’t consider your content as […]
4 Ways to Conduct a Great Content Interview
(If you like this blog, please share it. Thanks!) I read many blogs and reports about content marketing, and most focus on storytelling and SEO: You want to convey a compelling narrative about your clients, and, obviously, you need people – specifically your target audience members – to find it online and read it. As […]
How to Respond to PR’s “Unexpected Storms”
(If you like this blog, please share it. Thanks!) You just landed that big media opportunity: In approximately 30 minutes, your client’s spokesperson will appear live on national television. And when you think nothing can go wrong, you get the call … Your spokesperson’s car broke down on the way to the studio. Now what? […]