Women Rising: A Promising Wrap-up to DC CyberWeek

As DC CyberWeek came to a close, I had the privilege of attending an inspiring reception celebrating women in cybersecurity. Many thanks to The CyberWire and the other generous sponsors who hosted such a gracious evening. With about 300 women in attendance, the event was powerful proof that women in cyber are a growing force. […]

Blockchain’s Potential Impact on Federal Agencies

The Northern Virginia Technology Council (NVTC) recently presented an expert panel discussion on blockchain technology’s potential to transform federal government business processes. Kudos to the panelists for making this mysterious and quickly-evolving technology a bit less formidable. At the most basic level, blockchain (also referred to as “distributed ledger”) stores transactions in a growing set […]

Happy Mother’s Day!

As we gear up for Mother’s Day this weekend, can you believe it’s been one year since the WannaCry mayhem? With that said, Happy Mother’s Day from W2 Communications!

Inside the Mind of Naomi Eide: CIO/CISO Challenges, RSA and 2018 Hot Topics

Naomi Eide, Editor at CIO Dive, joined the team on this week’s episode of “Inside the Media Minds” for a 360-degree conversation on the cybersecurity landscape and her personal journey to a career in journalism. Here is a small glimpse into our conversation: Eide opens up about her views on technology as an overhyped and […]

Is Your Company Ready for Aggressive PR?

(If you like this blog, please share it. Thanks!) Technology companies are super-charged to push forward with new and dynamic ways to innovate and connect with customers. Passive organizations need not apply. If they did, they wouldn’t survive. Given this reality, our high tech PR agency frequently meets with clients who typically express the need […]

3 Ways to Get the Most out of RSA

(If you like this blog, please share it. Thanks!) I recently took part in my first RSA Conference in San Francisco. RSA is all about IT security, and that’s what many of our clients do. For an event like this, we plan all year to get the most out of the many opportunities there. When […]

The Biggest Mistake in Sharing Content

(If you like this blog, please share it. Thanks!) What happened to my Facebook, Twitter and LinkedIn feeds? Instead of text-based updates from work colleagues/associates, friends and family, my pages are filled with images, videos, screen captures, e-cards and quotes. Not that my social-media circle is generating all of this content on its own. Instead, people are posting what other […]

NVTC Celebrates Area’s Hottest Companies

(If you like this blog, please share it. Thanks!) This week the Northern Virginia Technology Council (NVTC) announced the winners of the 11th Annual NVTC Hot Ticket Awards, honoring the region’s best and brightest entrepreneurial technology companies. More than 500 members of the Northern Virginia technology community came out Tuesday night to celebrate the nominated […]

Five Minutes With … Steve Smallman Jr. on Video Content

(If you like this podcast, please share it. Thanks!) Video content means much more than mashups, pet tricks and pranks on YouTube. Increasingly, companies are recognizing that video has emerged as perhaps the top form of content to connect with future customers, clients and partners. Yet, too many businesses pursue this the wrong way. They may […]

Five Minutes With … Kelly Harman on Classic Career Mistakes for Women

(If you liked this blog, please share it. Thanks!) You want to be a team player, but you have to take credit for the good work you do … That’s a fine balancing act. Unfortunately, too many female professionals struggle with this challenge. Women have to get comfortable about staking claim to their valuable contributions […]