Because nobody likes you. Easy – you’re asking the wrong question. While there may be a variety of nuances as to why your company’s media relations program isn’t delivering the results you’re looking for, one core tenant to consider is that you probably have the wrong perspective. Instead of putting the onus on reporters and […]
The media landscape is constantly changing – it’s difficult to keep up with what reporters want and what they don’t. Let’s say you are a technology vendor … You’d like to have a strategic, glowing profile in a choice publication to capture the attention of potential partners, industry pundits and – of course – investors. […]
With our expertise in digital marketing campaigns, content marketing, multimedia and other services, we pride ourselves on effectively serving the interests of clients through a wide variety of forms – videos, web design, social media, public relations, blogs, white papers, trade-press executive bylines, case studies, podcasts, webinars, speaking opportunities, press interviews and more – to […]
In addition to the annual holiday craziness, December is the time when companies are developing their communications plans for the coming year. At our company, this process is already well under way. It’s no secret that big end-of-year plans can be sidelined by mid-January in favor of a breaking priority or immediate initiative. While there’s […]
If you’re in the cybersecurity industry, odds are you’ve spent some time looking into next week’s Black Hat conference. What are the must-see talks? What topics will be most prevalent throughout the week of the show? Look no further, Inside the Media Minds has you covered. In this very special episode of the podcast, our […]
Naomi Eide, Editor at CIO Dive, joined the team on this week’s episode of “Inside the Media Minds” for a 360-degree conversation on the cybersecurity landscape and her personal journey to a career in journalism. Here is a small glimpse into our conversation: Eide opens up about her views on technology as an overhyped and […]
With RSA Conference 2018, the world’s largest cybersecurity gathering, just wrapped up, people are asking me about this year’s big conference take-away. Past RSA events have often seen one or two blockbuster storylines dominate the show. This year that wasn’t the case. In the absence of major news or distractions, what I did hear instead […]
(If you like this blog, please share it. Thanks!) When bringing in a New Year, it’s common to conduct self-assessments: As a professional, you may evaluate what endeavors within the last 12 months have worked well, and how to improve upon them. In the PR industry, making improvements isn’t really about undergoing dramatic overhauls. It’s […]
(If you liked this podcast, please share it. Thanks!) When news is breaking — whether a nasty virus is taking down major websites, a new regulatory initiative is proposed or any other kind of major developments surface involving the technology industry — whom does the industry/national press seek out for expert commentary? These thought leaders […]
(If you liked this blog, please share it. Thanks!) If you want to stay on top of social-media developments – especially with respect to how these sites can contribute value to your bottom line – then you need to dial into the Northern Virginia Technology Council (NVTC). The NVTC’s highly active social-media committee recently hosted […]
