Speaking Public Sector’s Language for Effective Marketing Communications

The unique nature of marketing to public sector agencies and the vendors that support them can be daunting. After all, that audience has its own language, countless acronyms and a calendar all its own. Learning to speak any new language takes time and practice. Taking the time to gain a better understanding of the public […]

The Role of SEO in Digital Marketing

One of the biggest issues I see in digital marketing is the lack of understanding of SEO (search engine optimization) and the role of SEO in digital marketing. Oftentimes, SEO is viewed as a “set it and forget it” tactic to help increase traffic to a website, but it’s not given the full attention it […]

The Future of Storytelling in Marketing Communications

Pardon the play on words, but this is the future of marketing communications (or marcom): what’s new is old again. In other words, the goals of future storytelling, regardless of the methodologies (I’ll get to that in a moment) are to create an emotional connection, empathy and authenticity with an audience for the simple fact […]

How Technology Providers Can Engage with the Federal Government in Spite of Pandemic Challenges

  Since the beginning of the pandemic, we have all become more reliant on the Internet. In fact, OpenVault’s Q1 2020 Broadband Insights Report noted that broadband data usage increased 47 percent over Q1 2019 just in the U.S. and Europe. That’s undoubtedly largely driven by the massive shift to remote work. Federal government employees […]

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It’s Planning Time Again

In addition to the annual holiday craziness, December is the time when companies are developing their communications plans for the coming year. At our company, this process is already well under way. It’s no secret that big end-of-year plans can be sidelined by mid-January in favor of a breaking priority or immediate initiative. While there’s […]

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Digital Presence: The Certificate of Brand Legitimacy

Picture this: You are five years into a company that you grew from an idea and an investment, your brand is well-thought-out strategically, your printed collateral is pristine, your physical presence is established, but the inpour of clients and partners is underwhelming. Does this sound familiar? Then it’s time to determine the missing link. If […]