(If you like this blog, please share it. Thanks!) Ultimately, the aim of any PR firm boils down to this simple notion: Generate results that support the client’s business. Or else. But, in many cases, the best way to accomplish this – with the most prominent and positive placement – doesn’t even involve an interview […]
A “Novel” Approach to Media Strategies
(If you like this blog, please share it. Thanks!) It’s not every day that we get a highly influential technology journalist and a published crime novelist in our offices. Then again, there’s always something cool and interesting going on at W2 Communications – officially recognized as a great place to work in the region – […]
Five Minutes With … Rufus Manning on SEO
(If you like this podcast, please share it. Thanks!) It’s not enough to simply produce good content marketing. There are literally billions of online searches conducted every day. If your company is producing well-packaged content yet remains behind the curve on search engine optimization (SEO), then it’s very likely to “get lost” out there amid a […]