(The following is the second of a two-part blog on Thought Leadership PR/communications campaigns. If you like this blog, please share it. Thanks!) To create impactful brand messaging in a lasting, meaningful way, we must aim high. In today’s media environment, this means elevating your clients to the level of Thought Leader. So how do you […]
Driving Value into a Thought Leadership Plan
(The following is the first of a two-part blog on Thought Leadership PR/communications campaigns. If you like this blog, please share it. Thanks!) To emerge as an in-demand Thought Leader within the IT industry, it’s essential to communicate the unique value proposition that your company brings to its niche. Blazing a path toward distinguished innovation, after […]
Is Your Company Ready for Aggressive PR?
(If you like this blog, please share it. Thanks!) Technology companies are super-charged to push forward with new and dynamic ways to innovate and connect with customers. Passive organizations need not apply. If they did, they wouldn’t survive. Given this reality, our high tech PR agency frequently meets with clients who typically express the need […]
5 Ways to Survive Sequestration through PR
(This is the second of a two-part blog on how IT companies can survive sequestration. If you like this blog, please share it. Thanks!) In a recent blog, I opened up a discussion about how federal IT contractors should remain committed to their marketing budgets – especially in times of sequestration/government spending cuts. Good awards are going […]
How PR Takes the ‘Sting’ out of Sequestration
(This is the first of a two-part blog on how IT companies can survive sequestration. If you like this blog, please share it. Thanks!) It’s not exactly the best of times for IT contractors and other organizations selling to the government, and it doesn’t promise to get better anytime soon. Even before the fallout from sequestration […]
How to Avoid Drowning in a Sea of Jargon
(If you like this blog, please share it. Thanks!) A funny thing happened on the way to writing a recently published thought piece about jargon overload: I concluded that industry buzzwords actually serve a necessary purpose. As the resident ex-journalist guy here, my natural inclination is to bury such terminology, not to praise it. Yet, […]
6 Key Qualities of a Content Marketing Firm
(This is Part II of a two-part blog on the increasing value of content marketing. If you like this blog, please share it. Thanks!) In my most recent blog, I weighed in on recent findings from the Content Marketing Institute that validate the rise in demand for content among companies. Clearly, businesses are seeking out […]
3 Ways to Get the Most out of RSA
(If you like this blog, please share it. Thanks!) I recently took part in my first RSA Conference in San Francisco. RSA is all about IT security, and that’s what many of our clients do. For an event like this, we plan all year to get the most out of the many opportunities there. When […]
Content Emerges as “Mission Critical”
(This is Part I of a two-part blog on the increasing value of content marketing for brand campaigns. If you like this blog, please share it. Thanks!) Got content? Apparently, it’s in big demand among companies in the B2B space that our high tech PR agency specializes in. And even if these organizations already have content […]
Why Ex-Journalists Excel at Brand Content
(If you like this blog, please share it. Thanks!) In January, the highly regarded Content Marketing Institute forecasted that the rise of once-traditional journalists working on the brand side would emerge as one of the three most-critical content marketing trends of the year. Yet, not all traditional journalists are cut out to make such a […]