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Inside the Media Mind of Steven Overly, Host of Politico Tech Podcast

As the host of the new Politico Tech podcast, Steven Overly is exploring political and policy topics through a technological lens. That mission alone lends itself to a variety of conversation focuses, including healthcare, national security, and national politics and campaigning – a particularly hot topic as we move into the heart of the 2024 […]

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Inside the Media Mind of Justin Doubleday, Senior Reporter at Federal News Network

This week on Inside the Media Minds, our host Christine Blake was joined by fellow colleague, Jason Werden, VP of Public Sector at W2 Communications to welcome Justin Doubleday, Senior Reporter at Federal News Network. For nearly a decade, Justin has been reporting on the latest issues impacting the public sector. Before joining Federal News […]

Expert Insights on the National Cybersecurity Strategy

Since the Biden Administration released its National Cybersecurity Strategy (NCS) in March, many in the technology industry – W2 Communications’ clients included – have been sharing their reactions to the strategy, as well as outlining how federal agencies can begin to implement the mandates it set forth.   At the recent Cyber Central event in […]

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Inside the Media Mind of Colin Demarest, Reporter at C4ISRNET

This week on Inside the Media Minds our host Christine Blake was joined by Colin Demarest, a reporter for C4ISRNET. With a family history of journalistic talent, Colin set forth to pursue a degree in journalism.  He closely covered the 2016 Presidential campaign for the AP during his senior year of college, which spurred his […]

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Inside the Media Mind of Alexandra Kelley, Technology Reporter at Nextgov

In this episode of Inside the Media Minds, our host Christine Blake spoke with Alexandra Kelley, Tech Reporter at Nextgov. Alexandra does not have the most “conventional” background in journalism compared to some of her peers. Prior to journalism, she worked in the private sector at companies like Tenable and GEICO where she wrote about […]

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Inside the Media Mind of Francis Rose, Founder of the Francis Rose Media Group

For the second time on Inside the Media Minds, our host Christine Blake was thrilled to catch up with Franics Rose to discuss his newest endeavor, the Francis Rose Media Group, which launched today. This summer Francis sat down with his friend and career coach who challenged him to answer the question, what do I […]

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Inside the Media Mind of Jessie Bur, Managing Editor at Nextgov

In this episode of Inside the Media Minds, our host Christine Blake sat down with Jessie Bur, Managing Editor at Nextgov. Jessie joined Nextgov in January 2022, but has been covering the FedTech space for about seven years. Growing up in the Washington, D.C. area with a dad who worked in computer science meant that […]

An Insider’s Perspective on the Federal Fiscal Year End

As I mentioned in a recent blog, timing is everything when making marketing decisions in the public sector. And in the public sector realm, time itself works a bit differently. While privatized businesses and organizations may operate and plan around a traditional 12-month calendar year (January to December), government agencies are held to a Fiscal […]

Developing Captivating Messaging for a Public Sector Audience

Once you find your voice for the public sector’s unique language, it’s time to figure out precisely what to say. Demonstrating a clear understanding of the challenges facing a given agency or organization, where they differentiate themselves in the market and what sets them apart is essential to developing captivating messaging that resonates with the […]